Skate Supply India on Shark Tank India: “Bringing Skateboarding to the Mainstream”, Skate Supply India’s Mission

Skateboarding isn’t just a sport; it’s a culture, a lifestyle, and for some, a revolution. In India, where cricket and football dominate, skateboarding has remained a niche market for years. But Skate Supply India, founded by Ravinder Singh and Jaspreet Kaur Walia, is on a mission to change that.

As India’s leading wholesale skateboard distributor, Skate Supply India is making quality skateboarding equipment accessible nationwide. The company holds exclusive rights to distribute 20 international skateboard brands across India, giving them a strong foothold in the growing action sports industry.

Click here to visit their official website: Skate Supply India

Their catalog:

• Extreme sports gear
• Longboards and cruisers
• Trucks, wheels, and accessories
• Sporting goods and fashion inspired by skate culture

With a mix of style, functionality, and community-driven branding, Skate Supply India is working to bring skateboarding from the underground scene to the mainstream.

For Ravinder Singh and Jaspreet Kaur Walia, skateboarding is more than business—it’s a movement. They don’t just sell skateboards; they build a community around them.

Their goalie to make skateboarding a household sport in India. In their own words: “We believe skateboarding can transform lives. It’s not just about tricks; it’s about resilience, creativity, and expression.”

Their commitment to growing the sport in India is what sets them apart from traditional sports retailers.

Related: Shark Tank India founders that count Tata and Reliance as partners get more than three times their ask from Peyush Bansal, Vineeta Singh, Kunal Bahl

Despite being in a relatively small market, Skate Supply India has shown impressive growth.

Annual Sales Growth

• FY23-24: ₹57 Lakh
• FY24-25: ₹85 Lakh

While the numbers may not seem huge compared to mainstream sports businesses, skateboarding is a growing industry in India, especially with younger generations embracing alternative sports.

Holding exclusive distribution rights for international brands gives them a strong advantage. But the big question remains—can they scale?

The founders entered Shark Tank India seeking ₹50 lakh for 2% equity, valuing the company at ₹25 crore.

The sharks respected their enthusiasm and commitment to the sport but had tough questions about market size, competition, and scalability.

• Sharks Aman Gupta and Anupam Mittal engaged in negotiations.
• They appreciated the founders’ passion but questioned if the Indian market was big enough to sustain long-term growth.
• Shark Aman was concerned about competition from major sporting goods retailers.

However, things took a turn when the sharks proposed a royalty component in the deal—something the founders weren’t willing to accept. The result? They walked away without a deal.

Despite the growing popularity of action sports, skateboarding in India is still a niche market. The sharks raised several key concerns:

1. Market Size and Scalability

• Unlike cricket or football, skateboarding is still an emerging sport in India.
• Is there enough demand to justify a ₹25 crore valuation?

2. Competition from Major Brands

• Global sports retailers already dominate the Indian market.
• Would Skate Supply India be able to compete with bigger brands entering the space?

3. Dependence on Imports

• With all products sourced internationally, cost control becomes difficult.
• How will they manage pricing and margins as competition grows?

While the sharks admired the founders’ vision, these concerns made them reluctant to invest.

Initially, the sharks seemed interested in exploring a deal. But when they introduced a royalty clause, the founders weren’t willing to compromise.

• They believed a royalty model would hurt their margins.
• They were confident they could grow without giving away a cut of every sale.

Instead of accepting an unfavourable deal, they chose to walk away—a bold move that earned them respect but no funding.

Skate Supply India may not have secured a deal on Shark Tank India, but their determination and vision remain strong.

As action sports continue to gain traction in India, the company has a real chance to lead the movement. Whether through retail expansion, community engagement, or local manufacturing, Skate Supply India is on a path to grow with or without investment from the sharks.

Their appearance on Shark Tank India wasn’t a failure—it was a strategic move to gain visibility. And in the world of business, that alone can be a game-changer.