Burger Bae on Shark Tank India: How a Delivery Mishap Brought a Co-Founder

Burger Bae isn’t your regular fashion label. It’s a brand that thrives on digital culture, driven by a massive online community. Founded by Rohan Kashyap, Ojasvee Kashyap, and Janvi Sikaria, the company set out to redefine sustainable streetwear with designs that blend comfort, quality, and modern trends.

Click here to visit their official website: BurgerBae 

Related: Shark Tank India founders that count Tata and Reliance as partners get more than three times their ask from Peyush Bansal, Vineeta Singh, Kunal Bahl

What started as a small venture quickly became a fast-growing direct-to-consumer (D2C) fashion brand with a cult following. With over 2.67 lakh Instagram followers and 2.5 lakh customers, Burger Bae has built a strong presence in India’s competitive fashion landscape.

Behind the brand is a story of unexpected partnerships and persistence.

• Ojasvee Kashyap joined the company when she saw her brother Rohan struggling to keep up with operations.
• Janvi Sikaria started as a customer but became part of the business after a delivery mishap.

She recalls, “I didn’t receive my second order for two months. Frustrated, I kept complaining. Finally, Rohan personally reached out, apologized, and promised extra merchandise on my next purchase.” That moment changed everything. She saw the potential of the brand, and instead of just shopping, she joined as a co-founder.

Despite the initial doubts, the company’s financials painted a different picture.

Burger Bae’s Annual Sales Growth 

• FY2019–20: ₹15 Lakhs
• FY2020–21: ₹56 Lakhs
• FY2021–22: ₹1.6 Crores
• FY2022–23: ₹4.6 Crores
• FY2023–24: ₹11.8 Crores
• FY2024–25 (Till Oct): ₹10 Crores
• Projected Sales for FY2024–25: ₹15 Crores

• FY2021–22: ₹8 Lakhs
• FY2022–23: ₹23 Lakhs
• FY2023–24: ₹60 Lakhs
• FY2024–25: ₹30 Lakhs

• EBITDA: 15%
• Fixed Expenses: 5%
• Marketing Spend: 15%
• COGS & R&D: 58%
• Logistics: 7%

The sharks could see that Burger Bae was not just another clothing startup—it was a rapidly growing brand with solid numbers. As the pitch unfolded, multiple sharks showed interest in Burger Bae.

When Burger Bae entered Shark Tank India, the sharks were thrown off by the name. At first, they thought it was a food brand, but as soon as the founders explained their vision, the conversation shifted.

They pitched Burger Bae as a Make-in-India fashion brand, built on community-driven marketing and high-quality, trend-focused apparel, asking ₹1 crore for 2.5% equity.

While some sharks were intrigued, others remained sceptical about the competitive landscape of the fashion industry.

Sharks Anupam Mittal, Kunal Bahl, and Aman Gupta made identical offers:

• ₹1 crore for 10% equity
• ₹2 crore for 20% equity

The founders had a tough decision to make. They wanted all three sharks onboard, but negotiations got tricky.

Anupam agreed to come down to 7% equity, but the founders held their ground, aiming for a better deal.

After intense back-and-forth discussions, the founders finally accepted the three-shark deal at ₹2 crore for 20% equity.

This brought Burger Bae’s valuation to ₹10 crore, which was significantly lower than their initial ask. However, gaining three sharks as strategic partners meant more than just funding—it provided expertise, business connections, and mentorship.

Several factors convinced the sharks that Burger Bae was worth the investment:

1. Strong Digital Presence – With 2.67 lakh Instagram followers and a highly engaged audience, the brand had successfully built a community around its products.
2. Impressive Revenue Growth – Scaling from ₹15 lakh to ₹11.8 crore in five years showed strong demand and business potential.
3. Scalability & Brand Loyalty – The founders proved that customers kept coming back, and with the right push, they could expand further.

The sharks saw Burger Bae as a brand that could dominate India’s streetwear market if scaled correctly.

With a fresh ₹2 crore investment and three sharks on board, the brand is gearing up for:

1. Expanding Product Lines: New categories, including accessories and limited-edition collaborations, will soon hit the market.
2. Strengthening Supply Chain & Logistics: Improving delivery times and production efficiency is now a priority.
3. Boosting Digital Marketing & Influencer Partnerships: With Instagram being their main revenue driver, increasing ad spending and influencer collaborations will drive sales further.

The founders’ Shark Tank India pitch highlighted key lessons for entrepreneurs:

• First Impressions Matter – The brand name confused the sharks initially, proving that clarity in branding is crucial.
• Numbers Speak Louder Than Words – Despite doubts, their financial performance won the sharks over.
• Negotiation Is an Art – They lost equity but gained three sharks, a move that could skyrocket their business.

Burger Bae’s Shark Tank India appearance wasn’t just about getting funding—it was about proving that a digital-first fashion brand could stand out in a crowded industry.

With its rapid growth, strong brand identity, and newfound investment, Burger Bae is well on its way to becoming a major player in India’s streetwear scene.