Better Nutrition on Shark Tank India: Husband-Wife Duo Impresses Sharks, Namita Thapar Funds Biofortification Company

Better Nutrition, based in Lucknow, is an Indian firm dedicated to solving nutritional deficits in regular meals by providing biofortified grains that are naturally loaded with important minerals. Their objective is to close the nutrient gap in everyday meals by offering grains rich in zinc, iron, protein, and calcium, boosting energy, immunity, and overall health without requiring large dietary adjustments.

Better Nutrition, founded by husband and wife duo Prateek Rastogi and Aishwarya Bhatnagar, delivers everyday nutrition by naturally incorporating important nutrients into regular meals. Better Nutrition’s “Better Seeds” effort is a key pillar, working with 150 farmers to improve seed preservation and quality.

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Prateek Rastogi and Aishwarya Bhatnagar cofounded the company. Prateek Rastogi also serves as the CEO of Better Nutrition. Prateek and Aishwarya’s entrepreneurial journey began with an unexpected match through Shaadi.com.

Better Nutrition’s product line includes:

• Biofortified Atta (Flour): Wheat flour enriched with iron, zinc, and protein.
• Biofortified Bajra Atta (Pearl Millet Flour): Rich in essential minerals.
• Biofortified Ragi Atta (Finger Millet Flour): High in calcium and iron.
• Biofortified Makka Atta (Maize Flour): Enhanced with vital nutrients.
• Biofortified Chawal (Rice): Rice varieties with increased nutrient content.
• Biofortified Daliya (Broken Wheat): A nutritious breakfast option.

These goods are grown with biofortified seeds, which are naturally adapted to absorb more nutrients from the soil, resulting in enhanced nutritional value in each grain.

Better Nutrition aims to bridge the nutrition gap in everyday meals through natural approaches. Their objective is:

• To incorporate nutritious grains into every household’s diet.
• Providing farmers with better seeds and increased economic prospects.
• Creating a world in which nutrition is available, inexpensive, and natural to everybody.

The company works with approximately 15,000 farmers, giving them biofortified seeds and training in sustainable farming practices. This collaboration not only increases the nutritional worth of the crop, but it also benefits farmers’ livelihoods. Better Nutrition also supports a network of over 100 rural micro-entrepreneurs, who help distribute nutrient-rich grains to communities across India.

Their financial performance impressed the sharks:

• ₹10.3 crore in revenue in FY23-24
• ₹9 crore in FY24-25 (till November)
• ₹14 crore projected sales by the end of the fiscal year

According to Better Nutrition’s social media, PV Sindhu is sponsoring the firm. Uploading a post, Better Nutrition, “PV Sindhu’s Choice!” We’re introducing a new pack of Bio-fortified Atta & Rice! 2X Zinc, Iron, and Protein. “Double the nutrients without compromising taste.”

In June 2024, Better Nutrition received an undisclosed sum of angel money from investor PV Sindhu. This investment has allowed the company to extend its R&D projects, increase production capacity, and broaden its outreach efforts to promote health and well-being through biofortified foods.

With a request for 60 lakh for 1% equity, the founders are hoping that their unique selling proposition and celebrity endorsements will get them a transaction.

Namita Thapar offered ₹60 lakh for 1.5% ownership and a 1% royalty until the amount is recouped. The royalty will be paid after the company becomes successful.

Vineeta Singh offered ₹60 lakh for 2% equity, inspired by the founders’ aim of creating a brighter future.

The founders agreed to receive from Namita Thapar ₹60 lakh for 1% equity and a 0.5% royalty till the investment was returned.

Prateek reflected on their experience, saying, “Shark Tank India 4 was an exhilarating journey that pushed us to not only refine our pitch, but to rethink and strengthen our entire business strategy.” The Sharks’ incisive questions pushed us to dive deeper—about scalability, impact, and what actually distinguishes Better Nutrition.”

He added, “Their feedback was invaluable, helping us sharpen our vision and accelerate our mission to bring biofortified foods to every household.” We leave this experience feeling more confident, driven, and committed than ever to making a real difference in Indian nutrition.

Better Nutrition is now ready to expand its operations and achieve its objective of improving nutrition across the country thanks to Namita’s strategic mentorship and support.

Season: Shark Tank INDIA Season 4

Original Ask: ₹ 60 Lakhs for 1% Equity @ ₹60 Crore Valuation

Got Investment: Yes

Deal: ₹ 60 Lakhs for 1% Equity

Investment By: Namita Thapar