RBD on Shark Tank India: Two Brothers Quit their Job with No Income Plan, Now they Empower Farmers
Three points you will get to know in this article:
- RBD specializes in farming machines, boosting productivity and efficiency.
- Gained 4.5 million YouTube subscribers through digital marketing strategies.
- Secured ₹50 lakh funding and ₹50 lakh loan on Shark Tank India.
About RBD

RBD, Agriculture is the backbone of India, but outdated farming techniques often slow down productivity. Enter RBD, a startup dedicated to providing affordable and efficient farming machines that save both time and money for farmers. Founded by Bhupendra and Devendra, RBD has become one of the most talked-about businesses after its appearance on Shark Tank India.
Click here to visit their official website : RBD
With over 4.5 million YouTube subscribers, a growing customer base, and multi-crore revenue, RBD is not just selling machines—it’s revolutionizing Indian farming.
The Founders of RBD
Bhupendra started his career working at a hotel reception desk, but his real breakthrough came when he switched to sales in the agriculture sector. He spent years understanding the pain points of farmers and the gaps in machinery availability.
When COVID-19 hit, Bhupendra, like many others, saw salary cuts and stagnation in career growth. Realizing that waiting for things to improve wasn’t an option, he quit his job in December 2020 and took a bold step into entrepreneurship.
His only request to his family at the time? “Give me six months, and don’t expect any earnings.” Fortunately, his parents supported his decision.
While Bhupendra was dealing with agriculture, Devendra was working in the swimming pool construction industry. However, he had always wanted to start something of his own. When Bhupendra decided to launch RBD, Devendra joined him, and together, they built a company that now serves thousands of farmers across India.
RBD’s Farming Machines: What Makes Them Special?
RBD offers a range of technologically advanced agricultural machines that aim to maximize productivity, enhance safety, and reduce costs.
Best-Selling Products
- Power Reaper – A machine that helps in efficient crop cutting, with added features like a seat for the operator to enhance comfort.
- Chaff Cutter – Ideal for cutting fodder efficiently, reducing labor efforts.
- Brush Cutter – Helps clear weeds and unwanted vegetation with precision.
Some of their products are imported, while others are assembled in India with modifications to better suit Indian farming conditions.
RBD’s Social Media Mastery
One of the biggest factors behind RBD’s success is its digital-first marketing approach. Unlike traditional agricultural businesses that rely on dealership networks, RBD focuses entirely on D2C (Direct-to-Consumer) sales through social media platforms.
RBD on YouTube

- 5 million YouTube subscribers – A number that even impressed Aman Gupta, who reacted with a surprised, “Ooo Teri… Tum toh hero nikle bhai!”
- One viral video received 5 million views, helping boost brand recognition.
- High engagement rates with customers who watch demo videos before purchasing.
This social media dominance has translated directly into sales, allowing the company to eliminate middlemen and sell directly to farmers at lower costs.
RBD Financial Highlights
Despite starting small, RBD has seen tremendous revenue growth in just a few years.
Sales Growth Over the Years
- 2022-23: ₹14.37 crore revenue
- 2023-24 (April–September): ₹9.34 crore revenue
- Projected Revenue for 2024-25: ₹24 crore
With a 7-8% annual profit margin, the business has proven to be highly sustainable. The founders draw a salary of ₹8-9 lakh per year, reinvesting most of the profits into business expansion.
RBD on Shark Tank India
The founders walked into the Shark Tank India stage, seeking ₹1 crore for 1% equity, valuing RBD at ₹100 crore.
While the sharks appreciated the business model, things took a dramatic turn when the founders admitted to not declaring all profits to avoid taxes. This instantly raised red flags among the sharks.
Shark Anupam Mittal’s Response
Anupam, though impressed with the business, backed out due to the tax issue. His words? “You’ve built a great business, salute to you boss, but I’m out.”
Shark Kunal Shah’s Reaction
Kunal also withdrew, but left the door open for a future partnership. “Fix the tax issues, and we’ll talk again.”
Shark Aman Gupta’s Decision
Aman followed suit, opting out due to tax-related concerns.
Two sharks were still interested: sharks Namita Thapar and Ritesh Agarwal. However, instead of offering the full amount as equity investment, they structured the deal differently:
- ₹50 lakh for 1% equity
- ₹50 lakh as a loan at 9% interest for five years
The founders accepted the offer, securing the much-needed funds while retaining significant control over the business.
Lessons from RBD’s Shark Tank India Experience
- No matter how successful a company is, tax evasion or financial misreporting can be a dealbreaker. The sharks were willing to invest in RBD, but not at the cost of ethical compromises.
- By focusing on YouTube marketing, RBD bypassed traditional dealership networks, reaching customers directly and efficiently.
- Even in a sector as traditional as agriculture, innovation and modernization can lead to multi-crore businesses.
The Future of RBD
With funding secured and a growing online presence, RBD is set to expand its product line and enhance distribution. Their vision includes:
- Developing more user-friendly, cost-effective farming machines.
- Expanding YouTube marketing and digital outreach.
- Ensuring complete tax compliance and financial transparency.
By addressing its shortcomings and leveraging its strong brand presence, RBD has the potential to become India’s leading direct-to-farmer machinery brand.
Final Thoughts: A Strong Business with a Few Bumps
RBD’s appearance on Shark Tank India was both inspiring and controversial. The founders built an incredible business from scratch, scaled it rapidly, and impressed the sharks with their social media-driven growth strategy.
However, their lack of financial transparency cost them better investment offers. The lesson? Great businesses require great ethics.
With the right adjustments, RBD could become a household name in Indian agriculture—not just as a YouTube sensation but as a true game-changer for farmers.
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