Kyari on Shark Tank India Season 4

Kyari on shark tank india

Two brothers built a business of 50 crores, did 3 innovations in the plant.

Kyari logo

Two comparable startups appeared in Shark Tank India Season 4’s ninth episode. Both were asked to pitch on the show one after the other in this scenario. Green was nurtured first, followed by Kyari. Two Indore-based brothers, Aagam Chaudhary and Saksham Jain, founded it in 2022. Both brothers saw that people began gravitating toward indoor plants after COVID. They saw a significant issue with people occasionally giving the plant more water and other times less. Together, they created plants with self-watering planters in such a scenario.

There are more than 150 plants at this startup. They sell fertilizer and self-watering planters. This startup’s goods just require weekly watering. Every day, the firm ships about 2000 plants. Over 5 lakh people have received plants from this firm so far.

Both brothers grew up in the city of Sagar, Madhya Pradesh. Aagam completed his BTech in Indore in 2017 and launched a company in 2018. He made that business worth about Rs 13 crore in three years, with an additional 80-90 lakhs in profit. Following Covid, Aksham noticed that the plant category was expanding quickly, therefore he brought this idea to Aagam. Then, in 2022, the two of them launched KYARI.

The creators have partnered with three nursery companies for their business. They own the infrastructure and plants, but the startup sets the quality standards. The inventors designed self-watering pots to address the issues of overwatering and underwatering, allowing water to enter the plant in proportion to the soil’s volume.

Who Are The Founders Of Kyari?

Agam Choudhary and Saksham Jain, two brothers from Indore, Madhya Pradesh, are the founders of Kyari.

Running a business was nothing new to Agam and Saksham, who were born into a business family in a small Madhya Pradesh city. It was anticipated that as they grew older, they would work for their father, who owned a tile and sanitary company in Sagar, Madhya Pradesh.

However, Agam had aspirations that went beyond a family company. He was going to leave his mark!

In order to complete his bachelor’s degree in industrial production engineering, Agam Choudhary traveled to Indore.

Agam Choudhary founded RobotBanao, an online marketplace for robotics goods, in 2018. A boy from a tiny town succeeding in the online marketplace—who would have guessed? However, this was only the start.

When Agam recognized the need for easy-to-maintain indoor plants that people could keep in their residences in large cities, the idea for Kyari was born in 2022.

The Vision for Kyari: What is Kyari All About?

By fusing fashionable patterns with the splendor of nature, Kyari hopes to transform any area into a tranquil haven. They want to make it easy for everyone to enjoy the peace and elegance of nature indoors by bringing the calming presence of greenery into homes and workplaces.

Kyari focuses on:

1. Easily Accessible Live Plants

Kyari sells plants online through its website and online marketplaces like Amazon. This provides people with the convenience of ordering plants with just a few clicks.

2. Low-Maintenance Self Watering Planters

Kyari’s founders came up with an innovative idea of offering ‘Self-Watering Planters’ to the busy urban population. With these planters, you can set and forget about the plants, allowing you to enjoy the greenery without the hassle of watering every other day.

3. Decorative Planters

Kyari offers decorative planters so that you can add them as a decor piece in your home or office. The planters range from sleek and minimalist to exotic LED planters and magnetic planters that appeal to different home decor styles.

4. Breathable Packaging and Quick Deliveries

A major challenge in delivering live plants is to ensure that the plant reaches its destination healthy and damage-free. To overcome this challenge, Agam and Saksham introduced breathable packaging solutions that ensured that their customers received healthy plants.

Three types of innovations have been done

  1. This startup has created planters that require you to fill them with water and have another tiny planter within. This little planter’s water naturally seeps into the ground. A mechanism allowing water to flow from the bottom has also been constructed in certain planters.
  2. This startup recently produced a water level meter as well. All you have to do is put it in the ground and wait 15 to 20 minutes. This meter should not be watered if the top portion goes blue; however, if it stays white, watering is necessary. The company hopes to give away this meter for free along with their plants.
  3. A globe that is shaped like a globe and attached to something that resembles a pipe is the company’s third inventive product. After filling it with water, it is placed inside any plant’s pot. This ensures that the plant always receives the amount of water it requires. This globe costs approximately 299 rupees.

The company is making strong sales

In 2022–2023, this startup made Rs 1.75 crore, but it lost Rs 1.25 crore. In addition, it made Rs 9.5 crore the following year, but it lost Rs 2.17 crore. The company made sales of Rs 10.5 crore up to October of this year, but it lost Rs 1.35 crore during that time. This year, the company hopes to generate sales of about Rs 23 crore, with a roughly Rs 2 crore loss.

The company has done 3 funding rounds

Before this, the company had raised money in three rounds. At a valuation of Rs 40 crore, the firm raised Rs 2 crore in the first round, which took place in April 2022. At a valuation of Rs 50 crore, the firm raised Rs 5.4 crore in the subsequent round, which took place in October 2023. At a valuation of Rs 40 crore, the firm raised Rs 1.04 crore in the third round, which took place in March 2024. At a valuation of Rs 150 crore, he is likely to prepare for another round of Rs 25 crore. 40 percent of this corporation is owned by Aagam, 37 percent by Saksham, 7 percent via ESOP, and 17 percent by investors.

The founders had to go empty-handed

The founders requested Rs 80 lakh in finance with 0.8% equity for their firm. The business is on the verge of going bankrupt. They spend almost 45% of their budget on marketing, and employee pay is in jeopardy. Vinita left this company after realizing all of this. Namita and Anupam were also excluded from the agreement. Apart from them, Piyush Bansal and Kunal Bahl made a trade of Rs 4 crore in exchange for 10%. After much haggling, the founders abandoned the performance because of the unsatisfactory outcome.

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