Safe, Natural Toys for Kids: Ariro Toys Raises $66,900 in Funding, Featured on Shark Tank India

Ariro is a brand created by parents, for parents. They claim to have a deep understanding of children’s needs and desires, leveraging their own experiences as parents. Ariro’s products are certified by the Bureau of Indian Standards, ensuring authenticity and quality. Ariro Toys operates in the Business-to-Consumer (B2C) space, which means they sell directly to individual consumers rather than other businesses. Specifically, they serve the Retail market segment, which refers to the sale of goods and services to the general public for personal or household use. Ariro’s products are Montessori-certified, designed in collaboration with AMI (Association Montessori Internationale) experts to follow Montessori principles. Ariro has received overwhelmingly positive reviews and recommendations from their customer base, with a majority of 5-star ratings. Ariro caters to different age groups, from newborns to 30+ months, offering a wide selection of developmentally appropriate toys and furniture.

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Nishanthini Ramasamy and Vasanth Angudurai, a couple, had their first child. This made them realize the need for safe and non-toxic toys for kids. They wanted toys that were made without using any harmful plastic materials. To fulfill this need, Nishanthini and Vasanth founded a company called Ariro Toys. Ariro Toys produces a wide range of toys specifically designed for children aged 0 to 3 years old. These toys are made using neem wood, which is a natural and safe material. The founders’ efforts and the cause they represent caught the attention of two successful entrepreneurs, Aman Gupta and Peyush Bansal, who are also investors on the TV show Shark Tank India. Aman and Peyush decided to invest INR 50 lakhs (equivalent to $62,500) in Ariro Toys, in exchange for a 10% equity stake in the company. After being featured on Shark Tank India, Ariro Toys’ monthly revenue has been oscillating between INR 25 lakhs to INR 30 lakhs. This significant increase in revenue demonstrates the success and growth of the company.

Ariro Toys is a company that has raised a total of $66,900 in funding over 2 different funding rounds so far.  The first funding round for Ariro Toys happened on December 31, 2021, which was an Angel round.  The latest funding round for Ariro Toys was a Seed round that happened on June 1, 2022, but the exact amount raised in this round was not disclosed.  In the latest Seed round, Ariro Toys was backed by 1 investor, a company called Klub. After this seed round, Ariro Toys has a post-money valuation of 2,368,472 and  a revenue multiple of 7,807,458. 

• Two institutional investors, which are larger organizations that invest in companies. These two institutional investors are called Klub and Sailthru Ventures.
• Two angel investors, which are individual investors who provide early funding to a company. The two angel investors are Peyush Bansal and one other person.

In February 2023, Ariro Toys had a certain number of employees. Now, in February 2024, Ariro Toys has 23 employees. The number of employees at Ariro Toys has increased by 9.5% compared to the previous year (February 2023).

Ariro Toys is a company that makes eco-friendly, handcrafted toys for kids. It is an internet-based brand, meaning they sell their toys primarily online. Ariro Toys is the second-largest player in a market with 10 total competitors. Ariro Toys has raised $66.9K in funding over 2 funding rounds, with 4 investors involved. Its top competitors are:

• Shumee – An online platform that sells handcrafted toys for kids. They have raised $1.59M over 4 funding rounds, with 27 investors.
• Fairkraft Creations – A manufacturer and supplier of small spice containers. They have not received any funding.
• Svecha – A brand that offers eco-friendly wooden and crochet toys for children. They have also not received any funding.

None of the companies in this market are considered “unicorns” – private companies valued at over $1 billion. Overall, the companies in this toy market have raised over $1.66M in funding across 6 funding rounds, involving a total of 38 investors.

According to the latest report from June 24, 2023, the current shareholders of Ariro Toys are:

• The Founders: They own 90.00% of the company’s shares, which are worth around INR 4.5 Crore (4.5 million Indian Rupees).
• Enterprise: They own 5.00% of the company’s shares.
• Angel: They own 5.00% of the company’s shares.

Shark Tank India is a reality show where budding entrepreneurs pitch their business ideas to a panel of investors, seeking funding and mentorship to grow their ventures.