Guilt-Free Ice Cream Brand Get-A-Wey Shines on Shark Tank India

Get-A-Wey is a unique ice cream brand that is committed to creating premium, healthy ice creams without compromising on taste. Their ice creams are made with real, high-quality ingredients, are gluten-free, and contain no added sugar, yet they still manage to taste better than regular ice creams. Packed with 12 grams of protein and only 7 grams of fat per 100 grams of serving, Get-A-Whey’s ice creams are India’s first healthy ice cream brand, providing consumers with a guilt-free indulgence that the company is convinced will have them licking the bottom of the tub.

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Get-A-Wey is an ice cream brand that was launched by a mother-son duo. They started this business with the goal of catering to people’s cravings for ice cream while providing a healthier alternative. The brand had started as a simple kitchen experiment by the founders, who asked their mother to make a guilt-free treat to satisfy their post-workout cravings. The founders were so impressed by the delicious and healthy dessert that they decided to share it with the world. Since then, Get a Way has launched a range of exciting new products, got featured and funded on Shark Tank, and has been able to reach the freezers of many people across India, offering a guilt-free indulgence with 15% off using the code “GAW15” and 24-48 hour delivery in select cities.

Before appearing on the TV show Shark Tank India, the company was already generating a monthly sales revenue of around ₹20 lakhs. When the founders presented their range of healthy ice cream flavors on Shark Tank India, the sharks (investors) were instantly drawn to the product. After the investment from the sharks, the sales of the Shark Tank-featured product saw a significant increase. Following the Shark Tank India investment and exposure, the company’s sales have now reached an impressive range of ₹80 lakhs to ₹1 crore (8 million to 10 million Indian rupees) per month.

Get-A-Way operates in the B2C market, serving customers in the retail, food and agriculture tech, food and agriculture, and consumer goods sectors. The company offers a range of products and services catering to the needs and preferences of individual consumers in these diverse market segments.

PEANUTBUTTER AND JELLY PRIVATE LIMITED: This is a private limited company that was incorporated (officially registered) on February 23, 2022.

As of March 31, 2023:

• The company’s revenue (total income) was $983,000.
• The company’s net profit (earnings after expenses) was -$379,000, which means they had a net loss.
• The company had 883 employees.

Get-A-Way has raised a total of $2.13 million in funding over 3 rounds of investment so far. Here are the details of their recent funding rounds:

1. Angel Round on January 18, 2022:

• Funding Amount: $135,000
• Post-money Valuation: $5,010,347
• Revenue Multiple: 3,099,193
• Investors: Ashneer Grover, Aman Gupta, and 1 more investor

2. Seed Round on September 6, 2022:

• Funding Amount: $2,000,000
• Post-money Valuation: $4,442,439
• Revenue Multiple: 3,317,954
• Investor: Biryani By Kilo

3. Angel Round on January 19, 2023:

• Funding Amount: Undisclosed (amount not specified)
• Post-money Valuation: $8,183,202
• Revenue Multiple: 3,358,454
• Investor: Malaika Arora

• Get-A-Way is one of 3 companies operating in this particular market or industry.
• While Get-A-Way is not the market leader, it ranks 2nd among its 2 competitors.
• The companies in this competitive landscape have collectively raised a significant amount of funding ($3.15 million) from multiple investors over several funding rounds.
• However, none of the companies have yet achieved the prestigious “unicorn” status, which would indicate an extremely high valuation.

Aspiring entrepreneurs from across India come to Shark Tank India to present their innovative ideas and business models, hoping to secure the investment needed to take their startups to the next level.