AdilQadri: Perfume Brand’s Journey from Shark Tank India to Retail Success

AdilQadri is a company that makes different kinds of perfumes. They create perfumes using a mix of Arabic and French styles, with scents like amber, oudh, and caramel. The company makes perfume sprays, body sprays, diffuser oil, and incense sticks for people who like different kinds of scents. Their goal is to offer a variety of perfumes to suit different customer preferences. AdilQadri operates in the business-to-consumer (B2C) sector within the Retail and Consumer Goods market segments. The company also emphasizes characteristics such as premium quality, cruelty-free products, long-lasting scents, variety of fragrances, derma testing, veganism, and easy returns as part of its business ethos.

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AdilQadri the founders of AdilQadri had to stop going to school in the 5th class because he had asthma. In 2014, he started working in digital marketing as an SEO expert. He tried to start many ecommerce businesses, but he were not successful. However, in 2018, he launched their own direct-to-consumer perfume brand called Adilqadri. Some achievements he has had include being featured in Sharktank Indian Season 3, reaching 14 lac customers, having 15 official retail stores, being a best seller on Amazon and Flipkart, visiting the offices of Facebook and Google in India, and winning the Yourstory super startup award.

AdilQadri’s founder wanted to raise ₹1 crore (10 million Indian rupees) in exchange for a 2% stake in the company. While the sharks were initially interested, they had concerns about the market size. The founder projected the company would earn ₹80-90 crores (800-900 million Indian rupees) by 2024. However, the sharks discovered the company was spending heavily on marketing and had taken out a loan, leading some to decline investing. Ultimately, shark Vineeta Singh offered ₹1 crore for a 1% stake, with the condition that the company reduce ad spending to pay off the debt, and she would also get 1% of earnings until her investment was repaid – a deal that was accepted.

AdilQadri is currently ranked 4th among its 47 competitors. Out of the total competitors, 4 are funded and 1 has been acquired. The competition set as a whole has raised over $10.2 million in funding through 5 funding rounds with the participation of 18 investors. Additionally, there is 1 acquired company within the competition set.

• Bella Vita Organic is a brand of natural facial care products. It was founded in 2018 and is located in Gurgaon, India. Bella Vita Organic has received $10 million in Series A funding from 4 investors.
• Villain is an internet-first brand offering perfumes and fashion products. It was founded in 2018 and is located in Ahmedabad, India. Villain has been acquired by another company.
• ISAK is an internet-first brand offering organic perfumes. It was founded in 2017 and is located in Lucknow, India. ISAK has received $91.4K in seed funding across 2 funding rounds from 2 investors.

AdilQadri has not made any acquisitions or investments yet. This means the company has not purchased or invested in any other businesses so far.

Shark Tank India has become a game-changer for the startup ecosystem, offering a unique opportunity for entrepreneurs to receive financial backing and strategic advice from some of the country’s most successful business leaders.