Skincare startup Sereko expands retail presence through Tata 1mg & Broadway

sereko

Three points you will get to know in this article:

  • Sereko has expanded its retail presence by partnering with Tata 1mg, launching in 20 stores across the National Capital Region (NCR)
  • The brand aims for a 120 per cent month-over-month growth
  • It also expects 70 per cent of its sales to come from online channels and 30 per cent from retail by FY25

Sereko Expanded its retail presence

Sereko

Sereko is one of the best skincare brands in India that offers the best skin care products for women. Clinically tested and suitable for all types of skin.

The innovative Psychodermatology Skincare brand from India, SEREKO, is moving aggressively toward its goal of increasing accessibility to holistic skincare solutions. In partnership with TATA 1mg, the brand has announced a planned retail expansion that will launch this August across 20 locations in the National Capital Region (NCR). This is a significant accomplishment for SEREKO, which is also expanding through Broadway, an experience shop project under the direction of Vivek Bhiyani.

Growth Anticipation of Sereko

It is anticipated that SEREKO’s market reach will be greatly increased by this relationship with TATA 1mg, facilitating customer access to its distinctive line of “mind-first” skincare products. Through this new retail endeavor, SEREKO hopes to grow by an ambitious 120 percent month over month by utilizing TATA 1mg’s extensive retail network. The brand is confident in the quality of its products and the growing consumer demand for holistic, high-quality skincare, as seen by its focus on expanding its retail base.

Engagement with larger Audience

By entering these 20 TATA 1mg outlets, SEREKO will be able to directly engage with a larger audience, improving the exposure and usability of its skincare line. This action is in line with the business’s pledge to satisfy the changing needs of its clients and provide its products at strategic points within the National Capital Region.

Our Mission: Sereko

“Our mission at SEREKO has always been to offer high-quality, holistic skincare solutions,” stated Malvika Jain, the company’s founder. This retail development represents a significant turning point in our path. Through our partnership with Broadway and TATA 1mg, we are greatly expanding the consumer base for our cutting-edge skincare products. We think that doing this will strengthen our brand’s position in the market, spur growth, and enable us to reach more people and have a bigger effect. Furthermore, giving customers the opportunity to handle our items in person would improve their whole experience and let them appreciate their effectiveness and quality in full.

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