Health and Fitness Startup Cure. fit Raises $120 million in series C

Key Highlights

Cure.fit provides the physical and mental well-being across 4 flagship levels

Cure.fit introduced an exclusive brand in 2016 called HRX

Cure.fit has more than 75 CULT and mind centers and focus to expand over +500

Cure.fit is a precautionary, healthful and fitness company based in Bengaluru, India. Cure.fit was founded in May 2016. by Mukesh Bansal, Myntra’s co-founder and Ankit Nagori, former Chief Officer of Flipkart. Cure.fit provides the physical and mental well-being across 4 flagship levels – cult. fit, eat. fit, mind.fit, and care.fit. Branches of Cure.fit are available in Bengaluru, Hyderabad, Gurugram, and Delhi. 

With actor Hrithik Roshan as the Brand ambassador, the firm introduced an exclusive brand in 2016 called HRX, after acquiring the cult. HRX is a lifestyle brand co-owned by Afsar Zaidi, the establisher of celebrity management company Exceed Entertainment. HRX currently values of Rs. 200 crore. The firm also partnered up with actor Tiger Shroff and his clothing line PROWL in March 2018. PROWL is also a combination of combat, dance, and ascetic fitness. 

Related : Bangalore based fitness brand Curefit is aiming a tenfold increase in its revenue by 2022

In May 2017, Cure.fit launched its first mobile application for IOS and Android mobile phone and gadgets. With the application running on a freemium model, it provides free do-it-yourself (DIY) videos on fitness workout from home. The application allows customers to reserve classes, and follow across comprehensible activity points systems.

The health and fitness startup had raised $120 million in its Series C round of finance conducted by IDG Enterprise, Accel Partners and Kalaari Capital with involvement from Chiratae enterprise and Oaktree Capital. Accel’s Growth fund and new funds of Chiratae also participated in it. Cure.fit has more than 75 CULT and mind centers and focus to expand over +500 centers in the next 3 years. 

“Health is over $100 billion sections in the nation and is prepared for new tech-driven proposals for much better consumer experience. With very high health consciousness and swift technology acceptance among consumers, Cure.fit has a distinctive chance to become the go-to purpose for all health needs for India,” Mukesh Bansal said. 

Related : Bangalore based health and fitness start-up Curefit’s brand ambassador Hrithik Roshan booked in customer fraud.

Cult.fit

Cult.fit is a string of club workout and it includes various workout formats such as Yoga, Sports Conditioning, Zumba, Strength & Conditioning, Football, Running, Prowl by Tiger Shroff and HRX by Hrithik Roshan. It has its fitness center across Hyderabad, Gurugram, Bengaluru, and Delhi. 

Eat.fit 

Eat.fit is an online food and meals ordering and conveyance stage that delivers daily healthy nosh. Additionally, it provides Weekly and Monthly subscriptions. 

Mind.fit

Mind.fit is a set mental fitness and well-being center that combines Meditation and Yoga as its key proffering. Furthermore, it offers the ‘Do-it-yourself’ packs, suchlike Yoganidra, Sleep tales and Prayanama, which is all available on cure.fit application. 

Care.fit

Care.fit offers doctor’s consultation and a full-body examination at its health center with Diagnostics and Pharmacy facilities. Which includes, Ultrasound, ECG, TMT, X-ray, Blood & Urine tests. Care.fit also provides the ‘Zero-wait-time’ video consultation and no cost follow up for the customers for 24×7. 

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