Fitness startup SARVA raises $6 Million from Jennifer Lopez and Malaika Arora

Key Highlights

Fitness startup SARVA has raised $6-8 Million in a seed funding round led by global icon Jennifer Lopez her fiancé Alex Rodriguez.

SARVA provide access to yoga, mindfulness, and wellness to the world through two approaches – physical and digital.

SARVA plans to expand its business globally in the Middle East, USA, and

Indian Yoga startup SARVA has raised $6-8 Million from fitness brand Zumba and a group of national and international celebrities such as global icon Jennifer Lopez her fiancé American baseball player Alex Rodriguez and Indian Bollywood actress Malaika Arora. The seed funding round is led by Jennifer Lopez her fiancé. The funding round also attracted several other investors including MTV Networks CEO Bill Roedy, founder of 24 Hour Fitness Worldwide Mask Mastrov.

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According to Sarvesh Shashi, founder & CEO of SARVA, “Anxiety, depression, sleeplessness, and obesity have become a global epidemic for people of all ages and we are trying to curate physical and digital offerings and services for different needs, ages and geographies to assist folks to empower themselves with the tools to lead better lives.”

SARVA came into action in 2016 by Shashi under at an age of 23. The startup is focused to craft a global society of mentally, physically and emotionally fit individuals, through mindfulness, yoga, movement and beyond. SARVA provide access to yoga, mindfulness, and wellness to the world through two approaches – physical and digital. The interactive and accessible digital platform constitutes the digital approach and physical approach is companies’ state of art approach it offers lifestyle products and mortar studious.

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SARVA currently operates 91 studios across Bengaluru, Mumbai, and Delhi. It is basically focused on provides health fitness to 600 Million youths of below 35 years of age. The company has expansion plans to set up 500 brick and mortar studios across India in about 15 cities by 2022. SARVA will also invest in building a digital platform with a global community of over 100 Million in the next three years. SARVA has a plan to expand its business in the Middle East, USA, and UK once after acquiring Indian market in this domain.

The company also says that its growth in Q4 of 2019 will be largely driven by their digital offerings in the mindfulness music, interactive fitness space, guided meditation, beyond the traditional brick and mortar studio space.

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