Bigbasket acquired three micro-delivery based business in 2018 as a part of tapping into the micro-delivery segment. These companies are Raincan, Kwik24 and Morning Cart.
The company acquired Kwik24 which will help the e-grocer come to a step closer to its customers by launching Bigbasket vending kiosks.
Earlier, in an effort to strengthen its delivery network, the e-commerce retailer had acquired Delyver which is a hyperlocal delivery service provider.
Bigbasket which is a Bangalore based e-grocer has been making strides in the Indian grocery delivery business. This website is basically a revamped version of a kirana store that caters to customers who live a fast-paced life and don’t have time to go to a market or stores to shop for their grocery needs. Bigbasket offers over 2000 products that can be accessed from the comfort of a person’s home, thus saving time which is very precious in today’s fast-moving times.
Today, Bigbasket fulfils over 20,000 orders daily and are striving to boost their business and get more customers on board. To fulfil their need for getting new subscriptions, Bigbasket has strategically acquired many crucial businesses. Let us take a look at what these acquisitions are.
Most recently, Bigbasket acquired three micro-delivery based business in 2018 as a part of tapping into the micro-delivery segment. This segment comprises of omnichannel grocery delivery and milk delivery sectors. These companies are Raincan, Kwik24 and Morning Cart. The online grocer acquired 100% stake in Raincan and Morning cart which are milk delivery start-ups. It also acquired a controlling stake in Kwik24 which is a vending machine start-up.
Raincan was then rebranded by Bigbasket as BB Daily. This was milk subscription service that enabled customers to order milk and other products on the previous night itself. The ordered goods are then delivered to the customer early the next morning. The users can order products like fruits, bread, vegetables, and Baby diapers by 10 pm in the night and can expect the delivery between 5-7 am. Raincan’s business model is similar to the models of companies like Milkbasket.
Apart from this Morning cart also works on a similar model of getting groceries delivered before 7 am. With these acquisitions, Bigbasket launched its services in the subscription-based delivery system.
Also, the company acquired Kwik24 which will help the e-grocer come to a step closer to its customers by launching Bigbasket vending kiosks. Kwik24 has already established around 100 kiosks in Bangalore and will be expanding to other cities in the near future.
Earlier, in an effort to strengthen its delivery network, the e-commerce retailer had acquired Delyver which is a hyperlocal delivery service provider. This deal had been done in cash and stocks. Bigbasket has plans of using Delyver’s services in order to start providing one-hour delivery services in cities like Mumbai, Pune, Delhi, Chennai, Hyderabad and Bangalore. Delyver continued to operate as a separate entity with Bigbasket providing its two-wheeler fleet for a timely delivery.
The reason why Bigbasket has pushed so hard to carve a space in the micro-delivery space is that hyperlocal deliveries like bread, milk, eggs and groceries give high customer engagement and provides more touch points with the customers. This is why this model is so attractive.
The grocery delivery business operates in three parts i.e. planned purchases, the regular purchases and finally hyperlocal purchases like milk, eggs, fruits etc. Having already been successful in the former two, it is but natural for large players like Bigbasket to dip their toes in the hyperlocal delivery market.
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