Edu-Tech Platform ‘Unacademy’ Collaborates with TVF on Web Series Kota Factory

SA TeamJuly 9, 2019

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Key Highlights

TVF and Unacademy teamed up to launched ‘Kota Factory’

Kota Factory is about the lives of students trying to make it into IIT

Kota Factory generated much recognition from viewers and critics

The Viral Fever (TVF) and Edu-Tech Platform ‘Unacademy’ have teamed up to launched ‘Kota Factory’. ‘Kota Factory’ is a TVF original series based on students who leave their house at a young age to go to Kota, Rajasthan to prepare for the competitive entrance examinations.

Released on 16th April on TVFPlay and YouTube, Kota Factory is about lives of students trying to make it into India’s premier institution, IIT. Depicting the people who are part of this ecosystem through a 16-year-old IIT aspirants Vaibhav’s journey. Vaibhav moves to Kota to attend coaching classes in the hopes to crack JEE exams. He learns to manage and engage with the help of his friends, mentors, and Unacademy.

Sameer Saxena, Chief Content Officer, TVF Originals said, “These days brands use numerous marketing tactics to connect with consumers, branded content being among them. At TVF, we firmly believe that branded content should be coherent and seamless, and the main target is on making the audience make subjective and personal the values the brand is attempting to provide through the content. And that’s what exactly we (TVF) are experts at. We are very thrilled and pleased to team up with Unacademy on a series like Kota Factory which is the first Black and White web series in India, strengthening TVF’s status as a disrupter in the digital content market. The series falls precisely in line with our vow of delivering quality content to our audience while assisting brands to shape winning branded content.’

Shweta Sivasankaran, Marketing Head, Unacademy said, “We are thrilled to team up with TVF on Kota Factory. Unacademy app is a platform that provides expert educators and ambitious students together. The series is a tribute to the principles and ethics that Unacademy stands for. It is also a chance to fortify our brand story while associating with our students in an engaging way.”

The web series generated much recognition from viewers and critics for its storyline and monochrome theme. The cast includes Mayur More, Jitendra Kumar, and Ahsaas Channa.

What is Unacademy?

Unacademy is a Bangalore-based based educational startup. The educational technology company was founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh. Unacademy was initially launched as a Youtube video channel by Gaurav Munjal in 2010. By December 2015, Singh and Saini bounded with Mujal and formally started the firm, and registered it under Sorting Hat Technology Pvt Ltd. In 2017, Billionaire entrepreneur Bhavin Turakhia joined the committee.

Unacademy offers the best quality of educational videos, tutorials, and data for free for every learner. With the help of technology, Unacademy has transformed the area of education and learning with the help of technology and important mentors, creating a community of self-learners.

‘Unacademy’ is in discussions to make $55 million (INR 384 crore) in a funding round headed by an alternative asset management firm, SteadView. The Hong Kong-based hedge fund is backed by big companies Flipkart and Ola. After this agreement, the education platform will be estimated at $250 million (INR 1746 crore).

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