With this acquisition, OYO hopes to leverage its comprehensive technology platform and global distribution network to accelerate growth for the Motel 6 and Studio 6 brands. In 2023 alone, OYO added roughly 100 hotels to its US portfolio, with plans to add approximately 250 additional hotels in 2024.
Gautam Swaroop, CEO of OYO International, emphasized the significance of the transaction, saying, “This acquisition is a significant milestone for a startup company like us to strengthen our international presence. Motel 6’s strong brand awareness, financial profile, and broad US network, along with OYO’s entrepreneurial drive, will help to pave the way for long-term success.”
Julie Arrowsmith, President and CEO of G6 Hospitality, stated, “We are grateful for our successful partnership with Blackstone and the transformation that has prepared us well for this new chapter. OYO’s unique approach to hospitality will enable us to improve our offerings and provide exceptional value to our customers while preserving the renowned Motel 6 brand that travelers have relied on for over six decades.”