Indian Video Analytics start-up Vidooly gets funding from Alibaba in Series C funding round

SA TeamFebruary 7, 2019

Social Media Technology

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Key Highlights

Vidooly Media Tech Private Limited has raised $2.12 Million (15.14 Crore) in Series C funding round.

Vidooly tracked over 500 million videos across five major platforms.

It uses statistical modeling and big data for delivering insights and data on video consuming patterns.

2018 and 2019 have come as a blessing for various Indian startups because various out shore investors are talking high interest in investing in these startups. In the same chain Indian startup and online video analytics and intelligence platform Vidooly Media Tech Private Limited had raised $2.12 Million (15.14 Crore) in Series C funding round led by Chinese conglomerate Alibaba and its existing investor Times Internet Limited. Out of $2.12 Million Alibaba solely invested Rs 14.37 crore in Vidooly.

According to RoC filing with MCA accessed by paper.vc, the amount was raised by issuing 10 equity shares and 4,596 series C CCCPS to Alibaba and 200 series C CCCPS to Times Internet Limited. Price of each share for both categories was Rs. 31,203.79 each.

The Noida based startup came into existence in 2014 by Subrat Kar, Nishant Redia and Ajay Mishra. Vidooly offers video analytics and intelligence platform which is used by various digital Media portals, multi-channel brand and networks and Youtube content creators for tracking how videos do on facebook, youtube, twitter, and Instagram.

It raised its first round of funding of $1 Million in June 2015 from Times Internet and Bessemer Venture Partners. Its round B of funding was raised by $1.4 Million from Gujarat Venture finance in May 2017. Recent round C funding is held after 21 months and is led by Alibaba.

Vidooly is now a team of 70 members which has tracked over 500 million videos across five major platforms youtube, facebook, twitter, Instagram and Vine. Till now 5,000 customers have tracked the performance of their videos on YouTube. They use statistical modeling and big data for delivering insights and data on video consuming patterns. The software suite also offers features like the best time to upload video, video tag suggestions, competitor tracking, search rank Analysis, influencer collaboration, and subscriber behavior analysis.

Now Vidooly is expanding its business in Europe, the US, and Asia. Stay connected with us to get updated with knowledge of every footprint of startup.