10 Famous Indian Startups Celebrated Yoga Day 2025

June 21st is renowned for International Yoga Day, a celebration of the world’s admiration for yoga, an age-old Indian discipline that enhances mental, physical, and spiritual health. Established by the United Nations in 2014, the purpose of this day is to promote yoga’s widespread acceptance and increase public knowledge of its many health advantages.

Indian startups take advantage of Yoga Day to strengthen their brand value by connecting with the philosophy of holistic health and wellbeing that yoga embodies. These firms, which range from dealers of organic products to fitness tech startups, take advantage of the occasion in different ways. They plan yoga classes for the community, run exclusive sales on yoga-related merchandise, and start focused advertising efforts that highlight the value of leading a healthy lifestyle.

Here’s the list of Indian startups who creatively extracted the marketing value of Yoga Day 2024:

HealthifyMe is a health and fitness app that offers tailored nutrition and fitness coaching by combining technology with human assistance. On Yoga Day 2025, Healthifyme posted a funny graphic signifying the importance of yoga subtly spreading awareness about how yoga reduces stress. Post consisted a question “Aren’t you stressed??” where reply was “I stretched, I’m fine”

YogiFi serves as a wellness platform connecting online yoga instructors with their students. They provide weight loss, fitness and strength gains, and improved sleep. YogiFi aligns perfectly with the essence of Yoga Day 2025, thus, they made a simple post while promoting their wellness services. It captioned ‘Take a pause. Find your balance. With YogiFi’

Cult.fit (previously known as cure.fit or Curefit) is a health and fitness company that provides both digital and offline experiences in the areas of fitness, nutrition, and mental well-being. On Yoga day 2025, Cult.fit organized a yogathon collaborating with Govt of India and other govt agencies. Initiative focused on promoting Yoga and spreading awareness about its importance.

With a focus on comprehensive kidney care services, NephroPlus is the largest network of dialysis centers in India. NephroPlus posted a simple graphic on social media where International yoga was wished with yoga asanas used as letters.

Cashkaro is a site offering cashback and coupons in India. They have the support of Mr. Ratan Tata and Indian VC firms like Kalaari Capital. Cashkaro created a hilarious yoga day pose captioned ‘Yes, I’m into Yoga.’ Post had funny references to e-commerce shopping and experience.

Justdial is a company in the Indian internet technology sector that focuses on local search services, linking users to businesses on multiple platforms. Justdial came up with a ‘punny’ post. The social media post promoted their Justdial-asana’ which gets a lot of work done without much efforts.

Protein Chef specializes in offering high-protein, low-carb food choices, especially for fitness enthusiasts and individuals seeking to increase their protein intake. Lo Foods’ healthy diet focused brand Protein Chef showcased various asanas via Instagram reel on Yoga Day 2025. Their employees performed asanas like Hanumanasana and other important yoga poses.

DeHaat offers a unified platform to link farmers with buyers and suppliers. Farmers can purchase any agricultural product or service from this internet marketplace. Taking the niche of DeHaat (agritech solutions) forward, the brand’s creative post showed women in farmland doing yoga. It’s caption says ‘Take a deep breath, Connect with nature, Unwind & find your peace’.

MilkBasket is a subscription-based online marketplace that provides everyday shopping necessities. Fruits, vegetables, milk, bread, eggs, yogurts, and more are all included in the product list. Milkbasket wished Happy Yoga Day in a creative style showcasing wholesome high quality graphics to make your day. Orange doing Bhujangasana and brinjal doing some other asana. #Creative

Lendingkart Finance Limited, is a non-deposit taking NBFC, it finances SMEs in India via technology channels. The brand posted a hilarious Instagram reel captioned ‘POV: Yoga Day for MSMEs trying to get a loan be like’ and then shows various asanas. One such asana-‘The Please-Sanction-My-Loan asana’ is too relatable for MSMEs. #MemeMarketing

Discover how Indian startups are harnessing the power of International Yoga Day to enhance their brand value and connect with health-conscious consumers. Our latest blog on Startup Article showcases innovative strategies and success stories from top startups that are revolutionizing the branding & advertisements domain. Read now to get inspired and learn how your startup can ride the wave of this global celebration!