How Indian Startups Celebrated Yoga Day 2023 With Creative Posts

Held on June 21st every year, International Yoga Day is a vital event/occasion in raising awareness of the holistic advantages of yoga for mental, physical, and spiritual well-being. This day, which was declared by the UN in 2014, aims to promote yoga’s global adoption and increase public awareness of its many health advantages. Since yoga originated in India, this day is very significant there, with many people participating in yoga classes, workshops, and festivities.

Indian startups use Yoga Day’s popularity and broad reach to build and strengthen their brand value. These entrepreneurs are able to connect with a health-conscious audience by tying their marketing methods into the concepts of wellness, health, and mindfulness. To highlight their goods and services, a lot of businesses host yoga-related events, run exclusive discounts, or partner with influencers who are also yoga practitioners. This enhances their brand recognition and harmonizes their identity with a widely recognized cultural legacy.

Here are few Indian Startups that made the best use of Yoga Day 2023 for increasing their brand awareness and establishing a strong presence:

Housing.com is India’s most innovative real estate advertising platform for developers, brokers, homeowners, and landlords. It was founded in 2012 and was purchased by REA India in 2017. Housing.com makes ‘finding your dream house, is now asaaana!’ on this Yoga day. Pun intended!

India’s top online travel agency, MakeMyTrip.com, was established to streamline bookings and offer top-notch services. This Yoga Day, the company showcased ‘travel asanas’ while visiting wonderful places around the world. I am sure it’s audiences would love an Eiffeleasana in Paris.

With the goal of improving the health of 100 million Indians, Lo! Foods produces low-carb products that have been certified by science. On Yoga Day 2023, Lo! Foods want you to ‘move like murukku!’ (one of their most popular snack. What a way to promote one’s product, add humour and utilise the atmosphere of the occasion.

An exclusively online company called RIO sells sanitary pads. The product has artificial fragrance and antibacterial SAP. RIO pads Instagram post has come up with a creative post on Yoga Day 2023 to remind people ‘For #BetterPeriod-Rio For #BetterHealth-Yoga’. Promoting product in a subtle and simple sense.

Nature’s Basket is a chain of gourmet food-focused grocery delivery outlets in India. The company came up with a message filled with humour and brand promotion-‘The only stretching we’re doing today’. I hope you do this as well as yoga stretching to stay healthy overall. #yogaday

With the largest selection of brands and goods on its website, Myntra seeks to give customers nationwide a hassle-free and joyful shopping experience. Yoga Day 2023 at Myntra is all about stability and balance. It has come up with a relatable fashion post where the shopper is ‘finding stability between love for classics & the latest fashion trends’. Relatable dilemma and the balance that Yoga Day 2023 brings in Myntra’s customer’s life. #BalanceWithYoga

Zomato is an Indian multinational restaurant aggregator and food delivery business. On Yoga Day 2023, Zomato went ahead with organizing a big event where people did yoga in massive number. It was held at DLF Cyberhub, Gurugram.