Origins of Snitch, Founders and Founding Days

Snitch is a homegrown men’s fast-fashion brand founded in 2019 with humble beginnings in Bengaluru’s textile industry. With almost no Slow Moving Inventory and new designs being released every day, Snitch produces a small quantity of limited editions that buyers adore.

They introduced and popularised men’s coordinated sets, becoming pioneers in the men’s fashion category. In a year, Snitch has expanded from a hyperlocal market to a pan-India presence. So, what makes this narrative unique?

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Siddharth Dungarwal, who has ten years of experience in textile manufacturing, previously worked in his family’s jewellery retail business. Dungarwal is an Indian entrepreneur who began his commercial career at the age of 18 with a 400-square-foot retail space.

Siddharth, a B.Com graduate with a strong interest in fashion, founded Mr & Mr, a men’s shirt company, in 1992.

Chetan Siyal, the CMO, has eight years of marketing and advertising experience and formerly worked for communication and design studio The Otherside. They have been buddies for more than ten years.

SNITCH creates garments for the fashion-conscious modern guy, drawing influence from all over the world. As a men’s fast fashion business, we offer an unconventional style approach by designing styles in reaction to the newest trends.

Dungarwal’s mission is to revolutionize men’s fashion and establish new market standards. He combines ancient workmanship with current flair to achieve a modern, elegant, and sophisticated appearance.

“Our company’s name translates to snoop on trends and deliver pep, primarily to Gen Z and X, who are budget-conscious but want to be trendy. Aside from that, the goal is to continually produce trend-right products with the highest quality at reasonable rates,” says Siddharth.

“Want to build Snitch as the Zara of India” : Founder: Siddharth Dungarwal.

Siddharth R Dungarwal founded Snitch‎ as a B2B brand in January 2019. The brand creates apparel for the “fashion-forward modern man”. However, in the midst of the pandemic, the men’s apparel firm chose to go direct-to-consumer to reach more clients, and it now ships to more than 20 states in India.

SNITCH began with a team of four members and 40 products (100 SKUs) on the website, and now has a team of 50 members. It presently has over 1,000 goods (8,000 SKUs) and sells online through its website, which launched in June 2020.

“We made our first sale within an hour of the website going up. And we averaged 70 orders every day for a week. It’s been ten months now. We have over 1,000 active products, 20,000 daily views, a 3.5% conversion rate, and an average of 900 orders each day, with 35% repeat customers. “We want to double the order volume within the next six months,” Siddharth explains.

“We began with a 200-square-foot warehouse at our current office and quickly expanded to a 15,000-square-foot warehouse, which is exclusively managed by our team. “Orders are typically shipped within 24 hours,” he says.

“The pandemic hit us hard, and we were stranded with a large inventory while our B2B business was down. We wanted to take advantage of this opportunity, so we went online right away and launched as a direct-to-consumer brand,” explains Siddharth, Founder and CEO.

Siddharth, who is mostly self-taught, started his manufacturing business following a chance encounter, growing it to INR 50-60 crores before moving on to SNITCH.

Siddharth pitched SNITCH on Shark Tank India, asking INR 1.5 crore for 0.5% stock at a valuation of 300 crores.

Siddharth’s amazing pitch during Shark Tank India Season 2 drew attention. SNITCH demonstrated its market presence by shipping 2000 orders per day, receiving 50,000 daily website views, and downloading 5 lakh apps.

The brand’s monthly revenue reached INR 9.3 crore, indicating considerable development. Siddharth, who bootstrapped the business, reported an EBITDA of 5%.

Siddharth sought a mix of skills from the sharks, highlighting their different backgrounds.

The Sharks were persuaded, giving INR 1.5 crore for 1.5% equity (0.3% apiece) and a valuation of 100 crores.

With an all-five sharks deal, SNITCH’s future is bright. Plans include rapid marketplace expansion, adding 10-15 offline locations in India, and venturing into new categories.

income increased by 30% following Shark Tank, with monthly income reaching INR 11 crore.

Following its success on Shark Tank, SNITCH just raised $13 million in Series A funding, with the goal of scaling people and technology and launching an offline retail strategy.

SNITCH is pleased to be a 100% ‘Made in India’ brand. SNITCH now runs on both the D2C and B2B channels. The firm sells shirts, T-shirts, trousers, jeans, shorts, co-ords, boxers, and other items for guys aged 18 to 35, drawing inspiration from all over the world.

Siddharth R. Dungarwal, the founder and CEO of Snitch, has received recognition for his unique contributions to the fashion business. In 2022, he was named to the BW 40 Under 40 list, recognizing his contribution as a young entrepreneur.

 Under his guidance, Snitch was named a ‘Atmanirbhar Company’ by the Indian Achievers’ Forum at its 62nd National Summit, recognizing the brand’s contribution to social development and nation-building.

These achievements demonstrate Dungarwal’s commitment to changing men’s fashion in India.