Young Founders, Big Market: Inside Krvvy vs Invogue’s face-off on Shark Tank India Season 5

SA TeamFebruary 4, 2026

Shark Tank India

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Three points you will get to know in this article:

1. How Krvvy and Invogue pitched their vision, products, and growth strategies

2. Insights into Krvvy’s comfort-focused D2C model and Invogue’s high-performance market

3. A detailed look at the offeRsmade by Sharks, final deal closures & valuations.

Shark Tank India S5 Showdown: Krvvy vs. Invogue in the Women’s Shapewear Battle

In this episode of Shark Tank India Season 5, two shapewear brands, Krvvy and Invogue, go head-to-head. Both are pitching a common aspiration: to establish themselves as the go-to women’s shapewear brand in India. One is a challenger brand focused on comfort and functionality, founded by two young men, while the other is a rapidly growing brand backed by influenceRsand pursuing scale.

Krvvy vs. Invogue: Shark Tank India S5 Showcases Two Rising Shapewear Brands

Krvvy, established by college friends Yash Goyal and Anant Bhardwaj, is entering the season looking for ₹1.2 crore in exchange for 2% equity. What started as a mutual entrepreneurial itch has transformed into a D2C brand utilizing biodegradable polyamide fabric mixed with spandex, akin to renowned global giants. They are challenged by Invogue, established by Maadhav Saxena and Ragini, who enter with a request of ₹50 lakh for 2.25% equity. In 2023, Invogue launched as one of the early entrants in India’s shape wear market and has made significant investments in branding, including appointing actress Malaika Arora as its representative.

Sharing their experience, Krvvy’s founders said, “We realised that shape wear shouldn’t feel restrictive or be reserved only for special occasions. Through Shark Tank India Season 5, we want to take this belief to every corner of the country. Krvvy is designed as everyday inner wear, comfortable, functional, and confidence-boosting. With nearly 50% of our ordeRscoming from Tier 2 and Tier 3 cities, we see a clear shift in the Indian consumer towards premium yet practical lingerie.”

High-Performance Shapewear for Every Occasion: Invogue’s Vision on Shark Tank India

The founders of Invogue mentioned, “Shark Tank India provided us with a robust platform to showcase Invogue’s journey as a brand that is shaping the modern shapewear category in India. Since the beginning, our emphasis has been on high-performance shapewear featuring top-tier compression suitable for all body types, occasions, and silhouettes – ranging from ethnic wear to modern fashion.