Taasha Craft on Shark Tank India Season 5 Episode 23: Handcrafted Jewellery Wins the Sharks’ Confidence

Taasha Craft, a women-led handcrafted jewelry enterprise that specializes in vibrant bangles, took center stage in a touching and motivational part of Shark Tank India Season 5 Episode 23 and left with a deal that might revolutionize the company. From modest beginnings in Gujarat to making a pitch on national television, the founders presented not only their goods but also an inspiring vision of growth, community, and craftsmanship.

Related: Invogue Shop on Shark Tank India, Accelerates D2C Shapewear Growth

The headquarters of the handcrafted jewelry and accessories company Taasha Craft are located in Valsad, Gujarat. The brand is most well-known for its colorful and culturally significant jewelry, especially bangles that combine modern design with traditional Indian craftsmanship.

With the help of social media and word-of-mouth, the four founders’ personal pastime swiftly expanded into a scalable company. In addition to creating and selling jewelry, Taasha Craft now supports local women artists by giving them stable jobs, training, and means of subsistence.

Official Website – Taasha Craft

Taasha Craft’s products stand out for:

• Handcrafted beauty that combines contemporary style with tradition.
• Customised designs in diverse sizes and colours to match customer preferences.
• More than 1,500 designs that are ready for delivery, demonstrating a strong dedication to high-quality materials and expert craftsmanship.

Their company strategy blends innovative handcrafted design with effective order processing, allowing for fast turnaround times and the introduction of seasonal products. This gives them a competitive advantage in the direct-to-consumer (D2C) jewellery sector.

Channel Split:

• Marketplaces – 67%
• Others – 33%

Net Sales:

• FY 22-23 – Rs 69 lakhs 
• EBITDA – 10.8%
• FY 23-24 – Rs 1.15 Crores
• EBITDA – 19.3%
• FY 24-25 – Rs 2.25 Crores
• EBITDA – 11.9%
• Annual FY 25-26 Projections – Rs 4.2 – 4.5 Crores
• EBITDA – 10%

Unit Economics:

• COGS: 35%
• Gross Margin: 65%

and return rates of 20% on marketplaces

In Episode 23 of Season 5, the creators of Taasha Craft made a bold pitch on the Shark Tank stage:

Ask: ₹75 Lakhs for 5% equity

This put the company’s pre-money valuation at ₹15 crore, which is a big sum for a handcrafted jewelry brand.

With a focus on the community impact of empowering 140 local artisans and maintaining a vast portfolio of patterns, the founders spoke passionately about their path from treating crafting as a hobby to creating a brand that is adored throughout India. Scalability, brand positioning, and the emotional bond their goods foster were the main points of emphasis in their proposal.

Shark Vineeta Singh admired their efforts but she wanted to give a royalty based offer which was less impressive than Aman and Namita’s

Shark Aman Gupta and Shark Namita Thapar stepped in after hearing their impressive speech.

They collectively offered Rs 75 Lakhs for 10% Equity

The founders did not want to give more than 5% equity

The Sharks counter-offered Rs 75 Lakhs for 5% Equity + 1% Royalty until Rs 75 Lakhs is recoupled. Valuation at Rs 15 Crores.

Taasha Craft accepted an offer that combined stock and performance incentives following careful negotiation and interest from several Sharks:

Deal Secured: ₹75 Lakhs for 5% equity + 1% royalty until the invested ₹75 Lakhs is recouped.

Sharks Aman Gupta and Namita Thapar supported the transaction, which is a strategic partnership that provides funding and mentorship.

In addition to providing investors with a revenue-linked return model that reduces risk and aligns interests as the business grows, this structure guaranteed the founders’ substantial ownership.

With new investment and strategic guidance, Taasha Craft plans to:

• Expand product lines beyond bangles into broader jewellery and accessories.
• Strengthen digital marketing and D2C reach across India.
• Improve supply chain and production efficiency through integrated facilities.
• Boost brand visibility, with the ultimate goal of making Taasha Craft a household name in fashion jewellery.
• Empowering artisans and celebrating Indian craftsmanship remains at the heart of the brand’s mission, now amplified by national exposure and investor support.

More than just a business success story, Taasha Craft’s experience on Shark Tank India Season 5 Episode 23 is a monument to the strength of community-driven entrepreneurship, passion, and purpose. This women-led company has shown the possibilities of handmade Indian creativity in the current fashion and e-commerce market, starting from a modest beginning and attracting significant financing.