Soundverse AI on Shark Tank India Season 5 Episode 25, AI-Driven Music Creation Wins a Deal

Soundverse AI, a cutting-edge firm from the fields of artificial intelligence and music technology, takes center stage in Shark Tank India Season 5 Episode 25. The founders went into the shark tank looking for strategic investment with a creative idea that would transform the way musicians create music, and they emerged with a transaction that shows vision and confidence.

Related: Offline by Happy Hour Tests Their Luck on Shark Tank India Season 5 Episode 25

With merely text or lyrics as input, users of Soundverse AI, an AI-powered music production platform, may create original songs and tracks. This includes both established musicians and aspiring composers with no prior musical knowledge. Soundverse promises to produce whole compositions in seconds, replete with vocals, instrumental arrangements, and studio-caliber output, by fusing machine learning with user-friendly creative tools. The platform is a full creative suite for contemporary musicians, with features like stem separation, looping capabilities, lyric writing aid, and more.

The New York-based firm was founded by Sourabh Pateriya, Riley Williams, and Ash Pournouri with the goal of democratizing music production worldwide.

Official Website – Soundverse AI

Although AI-powered technologies are revolutionizing the creative sectors, many people still cannot afford to create music because of technical limitations, high costs, and a need for professional studios. By providing a user-friendly, text-based interface that can generate high-quality results without requiring extensive technical knowledge, Soundverse AI fills that gap and makes music production accessible to professionals, independent artists, students, and enthusiasts.

Given the growing demand for original audio material on platforms like TikTok, YouTube, and podcasts, where original music is a crucial difference, this democratization of music tools couldn’t come at a better moment.

Monthly Pricing in India:

Creator – Rs 150

Pro – Rs 350

Full Ownership License per Song – ~Rs 1500

Monthly Active Users Since May 2025 – ~1.7 Lakhs

Sales:

June 2025 – Rs 5.5 Lakhs

July 2025 – Rs 8.5 Lakhs

August 2025 – Rs 9.5 Lakhs

September 2025 – Rs 11 Lakhs

October 2025 – Rs 13.5 Lakhs

November 2025 – Rs 86 Lakhs (Enterprise Deal)

December 2025 – Rs 22 Lakhs

Monthly Burn – Rs 15 Lakhs

Funding Status – Bootstrapped

In the opening of their pitch, the founders pointed out a significant issue facing the music business: the cost, complexity, and inaccessibility of music production for millions of would-be producers. Conventional music creation calls for years of training, expensive software, and studio sets. They clarified that Soundverse AI breaks down these barriers by allowing anyone, even those without any musical training, to produce high-caliber music in a matter of minutes.

In front of the sharks, the entrepreneurs gave a live demonstration of the product’s capabilities. After they provided a brief written prompt that described a topic and mood, Soundverse AI produced a fully composed musical composition in a matter of seconds. The panel was quickly drawn in by the demo’s features, which included production-ready output, instrumental layering, and AI-generated vocals.

The creators were questioned in-depth by the sharks regarding the platform’s technology and how Soundverse varies from other AI music tools now available on the market worldwide. According to the inventors, Soundverse is intended to serve as a comprehensive music assistant, providing vocal synthesis, melody composition, lyric generation, stem separation, and looping inside a single ecosystem. Soundverse presents itself as a comprehensive creative studio driven by AI, in contrast to disjointed tools.

During the pitch, monetization and scalability emerged as major topics of conversation. According to the founders, Soundverse uses a subscription-based software as a service (SaaS) model and targets independent content producers, makers, and digital artists on websites like YouTube, Instagram, and gaming communities. They underlined how short-form video platforms and digital artists, who require royalty-free, editable soundtracks, are driving the enormous global demand for creative music material.

The inventors stated that Soundverse AI creates creative songs rather than remixing pre-existing copyrighted works in response to questions over competition and legal issues, namely those pertaining to copyright and originality. The software is designed to adhere to changing intellectual property standards in AI-generated content, they assured the sharks.

The Ask

The founders sought ₹1.35 crore in exchange for 1.5% equity, valuing Soundverse AI at ₹90 crore.

Sharks Reactions and Offers

Shark Anupam Mittal called the platform and efforts interesting but refused to invest in such a young/developing technology at an early stage, therefore he backed out.

Shark Kunal Bahl was impressed but also showed concerns about the novelty of the tech and pointed out the uncertainty in AI sector whether the brand is 3 months away from mortality or inflection, thus he opted out.

Shark Shaily wanted Soundverse to evolve more and then think of investing, so backed out as well.

Shark Aman Gupta viewed the service as a consumer and didn’t think he would use to for more than 1-2 months, so he didn’t offer anything.

Shark Namita Thapar on the other hand showed interest and saw potential in the company, she offered Rs 1.35 Crores for 5% Equity at valuation of Rs 27 Crores.

Founders didn’t make any counter offer to Namita and accepted the deal as it is.

Shark Namita Thapar came forward with a counteroffer that reshaped the deal dynamics. Instead of the initial valuation proposed by Soundverse’s team, she offered ₹1.35 crore for 5% equity, bringing the company’s effective valuation to ₹27 crore — a substantial reduction from the founders’ original expectation.

The Soundverse founders accepted the offer, securing the investment and the strategic backing of Shark Namita to scale their business further.

With fresh capital and the mentorship of one of India’s most experienced investors, Soundverse AI plans to:

• Expand its feature set to include more advanced production tools
• Scale its user base globally
• Onboard industry artists and brands for partnerships
• Explore subscription or SaaS-based monetization models

The Shark Tank platform also provides immense visibility, which could accelerate adoption across emerging creator markets.

Shark Tank India Season 5 Episode 25’s Soundverse AI journey serves as an example of how cutting-edge technology can transform creativity and the arts. The startup has positioned itself for a growth trajectory that combines technology, arts, and entrepreneurship by obtaining investment and modifying its valuation assumptions.