Shark Varun Alagh walks out of the deal before the pitch, Calls it just a drop shipping business.

Warrior World, an army-inspired clothing brand, appeared on Shark Tank India. Founders Keyur, Uday, Dharmin, Kapil, and Jigar discussed their efforts to create a mass-market clothing label that brings military-inspired fashion to all parts of the country.

The founders explained during the pitch that Warrior World aims to democratise patriotic fashion with durable, high-quality streetwear.

The brand, in contrast to fast-fashion players, works with a large catalogue, with army-inspired designs accounting for 82% of sales.

 Every product is designed for durability, with high-density prints proven to withstand as many as 50 washes.

Printing is managed internally using a DTF setup, whereas fabric sourcing is outsourced to maintain lean operations.

Entering the Tank, the founders asked for ₹75 lakh for 1% equity, valuing the company at ₹75 crore.

Related: Anupam Mittal, “That’s The Stupidest Thing You’ve Said” to Currently Social on Shark Tank India

The team conveyed that Warrior World operates on a highly efficient, bootstrapped model. The founders transitioned to launching Warrior World after managing women’s ethnic wear businesses like Bahuji from 2015 to 2023. Significant operational optimisation has been a major factor behind profitability—RTO rates fell from 42–43% in the early days to only 2.5%, and shipping costs were reduced from ₹215 per order to ₹50.

Warrior World operates using a proprietary technology-supported order management system, with 98% of its sales generated directly through its website.

 Its manufacturing model, which produces items only as ordered, guarantees that there are no finished goods in inventory. This allows for efficient dispatch via a ready pick-list system.

Warrior World products are unique because they use 100% cotton and bio-washed fabrics. This renders T-shirts and hoodies comfortable, cozy, and durable. Due to their high quality, they are suitable for everyday wear.

Every product is subjected to quality control so that the best experience is guaranteed on every occasion. Warrior World prioritizes delivering trustworthy products of good quality to its customers.

The Warrior World Best Sellers list features some iconic Army-inspired T-shirts that customers love. Moreover, the newest collection of T-shirts is available, featuring trendy and contemporary designs.

Official Website – Warrior World

The mission of Warrior World is to transform fashion into a language that embodies the essence of national pride and valour. With every product, we strive to foster awareness and respect for the Indian Armed Forces.

The garments available here feature designs inspired by the military, which imbue those who wear them with a sense of self-assurance and pride. Warrior World aims to provide its customers with both a chic appearance and a significant fashion statement. It combines elements of fashion and honor.

Warrior World specializes in transparent and fast shipping. This allows fashion to swiftly reach even small towns and villages. The process of shopping is uncomplicated and designed with the user in mind. Their website offers Easy Returns & Exchanges.

If for some reason the product does not like the size or design, the buyer can return or exchange it.

This policy remains customer-friendly so that there is no fear in shopping. Customer feedback at various points in time, however, indicates that challenges have arisen concerning the return process.

Warrior World engages with its customers via social media, providing updates, special offers, and information about new products.

It is officially represented on platforms such as Instagram, where users can view the latest styles and promotional campaigns.

Sales

• FY 23-24 = Rs 92,000
• FY 24-25 = Rs 6.4 Crores
• FY 25-26 = Rs 30 Crore – Projection
• YTD = Rs 15 Crore

EBITDA

• YTD = 15%

Sales split

• Army – Inspired Designs – 82%
• Others – 18%

Shark Varun Alagh made a decision before even listening to the founders regarding the pitch. He said he does not want to know regarding the business as he is not able to relate with the brand at all. It is just a drop shipping business. He shows disappointment & walked away

Shark Anupam said the business is opportunist & says the founder “if you want to make a brand value you can become but that point is not clear & so he was out of the deal

Shark Namita said there is no brand building. She doesn’t feel confident about brand level execution & she walked out of the deal

Shark Kunal said there is no brand value & therefore was not interested in investing in the business

Shark Vineeta said the biggest problem is repeat which is unanswered but she still chooses to make an offer to the founders = Rs 75 lakhs for 1% equity + 2% royalty until Rs 1.25 Crores is Recouped, Valuation – Rs 75 Crores

The founders requested Shark Vineeta to remove the royalty

Shark Vineeta made a revised offer = Rs 75 Lakhs for 1% equity + 1.5 % royalty until Rs 1.25 Crores is recouped to which the founders agreed & finally the deal was closed

At Warrior World, the founders believe that fashion goes beyond clothing—it’s about identity and emotion. Army-inspired designs primarily aim to honor courage, commitment, and national pride.

The brand is of the opinion that every person possesses a warrior spirit, and this clothing serves to manifest that spirit externally. Warrior World goes beyond mere fashion; it embodies a statement.

Warrior World also has customer reviews that are mixed. While some users have commended the quality of the product and the delivery experience, others have expressed dissatisfaction with the quality and customer service in their reviews.