From Bankruptcy to a Streetwear Empire: Bonkers Corner’s Journey in Shark Tank India Season 5

Fashion is frequently about the surface, but for Bonkers Corner, the real narrative lies in the hustle. This homegrown streetwear brand, which specializes in large fits, funny graphics, and trend-focused designs that speak to the youth, has become a cult favorite among Generation Z. By bridging the gap between reasonable prices and high-end aesthetics,

Adversity was the beginning of Shubham Gupta’s entrepreneurial path. He started from scratch after his family’s textile company went bankrupt, working with different clothing manufacturers to learn the ropes of the industry. He was able to create a brand that is both operationally sound and creatively distinctive because to this practical expertise.

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Bonkers Corner is a homegrown Indian streetwear fashion brand that has quickly carved out a niche in youth culture by blending bold design with affordability and inclusivity. Founded in Mumbai, the brand champions “unisex luxury streetwear made in India,” offering a wide range of apparel and accessories that resonate with Gen Z and young millennials. Its collections feature oversized T-shirts, hoodies, joggers, cargos, joggers, and coordinated sets—often inspired by pop culture, vibrant graphics, and global franchises such as Marvel, Disney, Star Wars, Pokémon and more.

Website url – https://www.bonkerscorner.com/

Shubham had a big idea when he entered Shark Tank India Season 5 and asked for 1.5 crore for 0.5% equity. The pitch was an intense demonstration of the brand’s rapid expansion and its commanding position in the Gen-Z wardrobe. The Sharks were amazed by Shubham’s deep knowledge of his firm and his ability to foresee the next big fashion trend in addition to the astounding valuation.

Shubham Gupta reflected on his journey and said, “Bonkers Corner was born out of a necessity to rebuild, and it has grown into a community.” This brand has an advantage since I have witnessed both the highs and lows of the textile industry. Making a pitch on Shark Tank India was about more than simply making an investment; it was about demonstrating that a company that emerged from bankruptcy could become a market leader.

 The goal of Bonkers Corner is to promote Indian streetwear internationally. According to the brand, fashion is more than simply clothing; it’s a way to express oneself.

Through apparel, Unisex encourages brand independence and inclusivity. The design philosophy at Bonkers Corner is focused on young people. The brand’s three main pillars are comfort, quality, and daring. In the Indian setting, the company aims to reimagine high-end streetwear.

Its primary aim is direct consumer connection through the online-first paradigm. This idea makes Bonkers Corner a long-term fashion brand.

Bonkers Corner is generally considered as a Bewakoof alternative. The distinction is that Bonkers Corner caters to the high-end streetwear market. The cost is marginally more than that of more reasonably priced brands.

But the fabric quality and design intricacy is better. Rather than adhering to popular trends, the brand produces specialized fashion. Fashion-conscious consumers favor it because of this. Bonkers Corner is intended for style-driven consumers. This makes the comparable brand’s positioning more clear.

Bonkers Corner is a direct-to-consumer fashion brand. Customer feedback and margins are enhanced by the direct-to-consumer business strategy. Transparency is demonstrated by brand data.

The company focuses on structured team and coordinated operations. The fashion ecosystem benefits from having a base in Mumbai. The company continuously enhances its supply chain and logistics. Typically, delivery takes five to ten business days to complete. Trust is increased by this operational clarity.

Sales

• FY 20-21 = Rs 5 Crores
• FY 21-22 = Rs 35 Crores
• FY 22-23= Rs 65 Crores
• FY 23-24= Rs 99 Crores
• FY 24-25 = Rs 125 Crores

Projected Net sales

• FY 25-26 = Rs 170-180 Crores

Shark Namita gave an offer = rs 1.5 Crores for 0.5% Equity

Valuation – 300 Crores

Shark Anupam was not interested in making any offer  

Shark Mohit also gave an offer = rs 2 Crores for 1% equity

Valuation – 200 Crores

Before Shark Aman & Shark Kunal could make an offer the founder said he would like to close a deal with Shark Namita for rs 1.5 Crores for 0.5% Equity

Valuation – 300 Crores

Indian unisex luxury streetwear clothing brand Bonkers Corner is growing in popularity. The brand mixes youth fashion, comfort and expression. Its main characteristics are unisex designs and oversized t-shirts. Brand expansion is fueled by digital marketing and online buying.

The Indian connection is strengthened by having a homegrown brand situated in Mumbai. It provides a premium upgrade as an alternative to Bewakoof. It is a long-lasting brand because of its quality-focused strategy. Bonkers Corner is starting to play a significant role in the future of Indian streetwear.