BoAt’s CMO and co-founder is Aman Gupta. In Shark Tank India, the Indian version of the American business reality show, he is one of the seven Sharks. Let’s examine his birth, age, family, education, profession, wealth, and other details.

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1982 saw the birth of Aman Gupta. After graduating from Delhi University with a bachelor’s degree in commerce, he joined the Institute of Chartered Accounts of India.  As an exchange student, he also obtained an MBA in General Management and Marketing from Northwestern University’s Kellogg School of Management. He then proceeded to the Indian School of Business to obtain an MBA in Finance and Strategy. He began working with Citi as an assistant manager. Later on, he co-founded Advanced Telemedia Pvt Ltd and served as its CEO. After that, he started working at KPMG as a Senior Management Consultant. He later joined Harman International as Director of Sales. In the end, Mr. Aman Gupta and Mr. Sameer launched boAt in 2016. Additionally, he was a co-founder of Imagine Marketing India, which in 2014 became the parent company of boAt. 

Shark Tank India helped Aman Gupta, the co-founder of boAt, become extremely well-known. Aman is a fan favorite and has earned his reputation as one of the first “Sharks.” Additionally, he has been transparent about his company’s operations and business plans. But little is known about his private life prior to his meteoric rise to prominence. In particular, about the woman who provided him both emotional and financial assistance during his voyage.

Priya has an excellent academic background and was born and raised in Delhi. She attended the Amity Institute of Information Technology to obtain a Bachelor of Science degree. Additionally, Priya Dagar has two Master’s degrees. First, she graduated from Symbiosis International University with a Master of Science degree. She then pursued a second Master of Science degree at Northwestern University’s esteemed Kellogg School of Management in the United States. She concentrated her studies in the USA on tackling some of the most important global concerns, such sustainability and climate change.

The first thing that springs to mind is why boAt is the name of an electrical accessories firm. Here, “Plug In to Nirvana” is the company’s tagline.

The company wants to provide the nation’s audiophiles and other users the concept of nirvana, which is the achievement of total serenity and freedom.

You have to leave everything behind when you board a boat. “You enter a new zone.” – Aman Gupta.

With the founders’ first finance of about three lakhs, boAt began as a bootstrapped business and first struggled to raise capital.

The business has had to overcome several obstacles every day in order to produce fashionable goods and break into the market. In order to establish a remarkable brand image for itself, BoAt had to contend with competitors in the market. While many brands produce music gadgets, not all of them are reasonably priced.

The boAt Company intervened and radically transformed the sector.

The goal of the founders, Sameer Mehta and Aman Gupta, was to establish a lifestyle brand that would sell stylish, high-end electronics. The boAt company began as a maker and retailer of cables.

At first, banks refused to lend because they didn’t trust the business.

With over 200 companies competing for consumers’ attention, investors were reluctant to invest in Indian hardware ventures, which were up against German, Japanese, American, and Chinese competitors as well as a host of local players. The first things that boAt introduced were Apple chargers and cables.

Due to their superior quality and relative affordability compared to the original chargers, Apple chargers became the best-selling items on Amazon.

In contrast to Apple’s initial chargers and cables, which were prone to rapid deterioration, boAt chargers and cables were incredibly durable, long-lasting, and reasonably priced.

Within a short time, boAt became one of the most lucrative lifestyle electronic wearable brands in the nation thanks to Aman Gupta’s excellent marketing methods. The boAt company’s distribution relationships are the primary factor driving its growth. At first, the business sold its gadgets and goods on Jabong, Myntra, Flipkart, and Amazon.

Nonetheless, the business has just begun selling its products online and at a few of Croma stores.

The items’ strong success has aided boAt in reaching the targeted growth.

Aman Gupta grew tired of working in the corporate world. His dream was to become an entrepreneur.

Gupta became enamored with the music and philosophy of the renowned reggae author and musician Bob Marley. His motto became, “Love the life you live, and live the life you love.”

After pursuing accounting because his father encouraged him to, the chartered accountant began to forge an ambitious and self-reliant career. BoAt was the culmination of it all.

Gupta also had an advantage because of the several inventions he introduced that were unique to India. A large portion of India experiences year-round humidity.

The boAt introduced wearables that are sweat- and water-resistant.

Word-of-mouth for the direct-to-consumer brand spread like wildfire for the first three years when the brand began speaking to the customers in their own tongue and millennials began to identify with the product.

Aman Gupta’s dedication to Image Marketing, BoAt’s custodian firm, is his primary area of professional focus.

The boAt company’s only goal was to give millennials access to reasonably priced, long-lasting, and—above all—”fashionable” audio devices and accessories.

Together, Mr. Sameer and Mr. Aman Gupta established the company’s foundation in 2016.

He was named an under-40 achiever in 2020 after winning the Business World Young Entrepreneur Award in 2019. He went on to win Entrepreneur of the Year in 2020.

He went on to win the Lokmat Most Stylish Entrepreneur of the Year award in 2021. In the same way, he was included in the 2019 Top Entrepreneur India tech 25 class.

Among the top wearable brands in the world, his brand set a standard. Lastly, he appeared in the Under 40 Economic Times list in 2021.

BoAt had to overcome a number of obstacles to become a well-known brand in India, despite its quick success. Aman Gupta, the founder of boAt, was instrumental in resolving these problems using astute tactics and creative fixes. The brand encountered the following significant obstacles:

1. Tough Competition from Global Brands

Large companies like JBL, Sony, and Bose already controlled the audio accessory market when boAt joined it. These global brands have devoted followings, cutting-edge technology, and solid reputations. For a new Indian brand, competing against such established businesses was a significant issue.

2. Supply Chain and Production Issues

Managing manufacturing, delivery, and stock availability became increasingly difficult as the demand for boAt goods increased. The company has to make sure that goods were produced effectively without sacrificing quality. Meeting consumer demand was also hampered by delays in importing raw materials and assembling items.

3. Building Brand Trust Among Consumers

Many Indian consumers were reluctant to abandon well-known international brands when boAt initially appeared. Strong brand positioning, superior customer service, and high-quality products were necessary to earn confidence and trust in such a cutthroat market.

Aman Gupta concentrated on three main areas—quality, innovation, and aggressive marketing—to overcome these challenges.

He made sure that boAt goods were feature-rich and reasonably priced, which made them appealing substitutes for pricey international names.

To guarantee prompt manufacturing and delivery, the business strengthened its supply chain and teamed up with reputable manufacturers.

Effective marketing techniques, such as influencer partnerships and celebrity endorsements, assisted boAt in establishing recognition and credibility in the Indian market.

By using these tactics, boAt’s founder was able to successfully transform obstacles into opportunities and establish the brand as a household name in India.

The boAt founder Mr. Aman Gupta has received many awards. Let us look at those with the list below

The main source of income for Aman Gupta comes from his business, boAt. The business offers its goods at affordable and practical pricing when they first begin. In 2020, boAt generated approximately Rs 500 crores in revenue. The secret to Aman Gupta’s success is his Never Give Up mentality. His goal has always been to try something new, and the path has never been simple. He has cleared the path to achievement in spite of obstacles.

In India’s entrepreneurial scene, Aman Gupta has become a prominent figure thanks to his wise choices and successful commercial operations. His success in the economic sector is reflected in his net worth, which according to current estimates by GQ India is around INR 720 crore.

Gupta is now an active member of India’s larger entrepreneurial ecosystem, therefore his influence goes beyond his own businesses. He has diversified his portfolio by making investments in a number of up-and-coming businesses, demonstrating his faith in the nation’s entrepreneurial potential.

He became especially well-known as an investor because to “Shark Tank India.” Due to his participation in the program, which runs through several seasons, including seasons two and three, Gupta has been able to assess and fund a large number of fledgling businesses that are showcased on the program.

Aman Gupta has made calculated investments in a number of well-known businesses outside of “Shark Tank India.” Among the well-known companies in his portfolio are the logistics technology platform Shiprocket, the innerwear company Bummer, and the popsicle manufacturer Skippi.

Gupta’s dedication to promoting entrepreneurship in India is demonstrated by his active participation in investment operations and his ongoing participation in forums such as “Shark Tank India.” His strategy has helped him succeed and has influenced the startup scene in the nation.

Prior to appearing on the TV show Shark Tank India, Aman Gupta was an active investor. He has made investments in numerous enterprises and organizations. Here are a few of his hypotheses: These days, Shark Tank India is one of the most watched television programs. Everything is excellent, including the concepts and energy. With his brilliant marketing techniques, the boAt co-founder has elevated his items to the top of the market.

“ A good leader does not have to be someone with authority. A good leader is someone who understands situations and people and also believes in his decision making.  A good leader is not someone who does not fail but someone who learns from failures.”

• Aman Gupta has taught us not be afraid, Patience is important , Appreciate your Hard work, Do productive activities in free time and never do anything for yourself.
• So in a way we can say that Mr. Aman Gupta is a personality where one can admire and can be role model for many.