Shark Tank India pitcher brags about celebs using her products, accuses Anupam Mittal of making a mountain out of a molehill: ‘Yeh toh choti baatein hain’

On the most recent episode of Shark Tank India, which is now airing its fourth season, a father-daughter team made a pitch for their “lifestyle kitchenware” brand, Tintbox. The founders used the Stanley Cup, which is bought for its aesthetic appeal as much as its use, to illustrate their wares. Tintbox offers glassware and pitchers with an exterior silicon sleeve that shields the items from shattering and shields users from heat. However, Anupam Mittal wasn’t sure if this was a problem at all that needed to be resolved.

The founders informed the panel of “sharks” that they had been generating Rs 2 crore in revenue for the last three years and requested Rs 70 lakh in exchange for 5% stock

“Is it only your husband’s problem? Because I also carry the same boxes, but I never broke them.” The Sharks were especially impressed with their silicone sleeve products, which are made to prevent breakage. Ridhi related a personal story about how she and her husband often broke glass tiffin boxes on their way to work, but Anupam Mittal asked in a humorous way if this was a common problem.

Tintbox is on a mission to build plastic-free families by providing them with everyday-use products that are high quality, uber-cool, break-resistant & non-toxic. Simply put, they revolutionize glass products to make your life easier and healthier.

Their STORY

Some ideas start as a spark. Theirs began at the dining table.

The co-founder says, “ I always had a deep love for design and sustainability, and my papa, a man of wisdom and experience, had a sharp eye for strategy. “We saw the world drowning in plastic, and one question kept coming back: why couldn’t everyday essentials be safe, stylish, and sustainable?

That’s how TintBox was born.

With no funding but an unshakable belief, we set out to create India’s first borosilicate glassware with a silicone sleeve—products that weren’t just eco-friendly but beautifully designed for modern lifestyles. The journey wasn’t easy. We faced hurdles, rejections, and moments of doubt. But we kept pushing forward, refining, improving, and listening to our customers.

Today, with over 1.5 lakh happy users, TintBox isn’t just a brand—it’s a movement. A testament to what passion, persistence, and a mission-driven mindset can build.

Click here to visit their website: TintBox

Related: “You can’t teach sales without experience!” – Anupam Mittal on Hive School on Shark Tank India

FY 21-22 = Rs 2 Crores

FY 22-23 = Rs 2.04 Crores

FY 23-24 = Rs 2.06 Crores

FY 24-25 projected sales = Rs 3 crores

EBITDA for fy 23-24 = 8%

EBITDA for fy 24-25 = 8%

The “sharks” were intrigued by this, however, and questioned why the company was stagnating. Despite admiring the two founders’ commitment, Anupam believed that there was a lack of product-market fit. Additionally, he thought the packaging and branding were inadequate. He advised the entrepreneurs to get their act together, saying, “The packaging and position are very poor.”He questioned why they hadn’t taken action to address the problem sooner. “You’re forgiven if your business is a couple of years old, but not if you’ve been doing this since 2017,” he added.

Although Kunal Bahl commended the entrepreneurs for creating a successful company, he also thought the branding was subpar. He responded, “It’s a big deal,” but he then withdrew the offer, claiming that the company was still in its infancy. According to Vineeta Singh, glassware and cookware firms are booming these days without the need for advertising. “There is no reason why you are stuck at Rs 2 crore when people are easily making Rs 10 crore.” She suggested that there might not be a product-market fit.

Aman Gupta, Peyush Bansal, and Vineeta all retreated. They all believed that a new perspective was needed to steer the company in the right path. The entrepreneurs should appoint a co-founder who can help them navigate these regions, Peyush suggested. The girl wasn’t too happy that the father-daughter pair had to go empty-handed. “Talking about the packaging is choti choti baatein,” she stated in her post-pitch interview. Celebrities use our items, which speak for themselves, and we have established a prosperous business,” she stated.

Anupam Mittal, Vineeta Singh, Kunal Bahl, Aman Gupta, and Peyush Bansal were all sharks in the captivating episode of Shark Tank India’s Season 4, where they failed to land a transaction but gained invaluable guidance to help expand their company, TintBox. Everyone is now excitedly anticipating the next episode, hoping to learn more about the judges’ approaches to fund-raising and more fascinating firms.