FitFeast’s ₹1 Crore Pitch on Shark Tank India: Aditya Poddar Faces Tough Questions from Kunal Bahl & Anupam Mittal

FitFeast offers protein-rich and nutrient-dense snacks across categories such as peanut butter, protein bars, chips, and shakes.For years, Protein snacks as well as supplements have been low on quality and high on gimmicks. At FitFeast, they obsess over taste and work with the world’s top food technologists to craft flavours you’ll actually crave. Every batch undergoes rigorous lab testing to ensure label accuracy, shelf life, and safety. When you choose FitFeast, you’re choosing clean, delicious, and truly effective protein—because you deserve the best.

Protein is the foundation of a strong, healthy body but 3 in 4 Indians still don’t get enough protein. That’s where FitFeast comes in.

Click here to visit their website: Fitfeast

Related: Nanighar, an app for home-cooked meals failed to secure a deal on Shark Tank India season 4

Based in New Delhi On Shark Tank India Season 4, Episode 49, FitFeast, a company that specializes in sustainable and high-protein snacks, made an impressive performance.

Aditya Poddar founded the business, which sells nutrient-dense and protein-rich snacks in a variety of categories, including peanut butter, protein bars, chips, and shakes.

Aditya Poddar valued the start-up at ₹15.38 crore and asked for ₹1 crore for 6.5% equity during his pitch.

According to the entrepreneur, FitFeast distinguishes itself in the health food industry by providing distinctive flavors including mocha, brownie, malai kulfi, mango, and white chocolate, with the goal of addressing protein and vitamin deficits while providing delectable snacks.

When the Sharks tried his items, Anupam Mittal and Namita Thapar commended the protein bars, while Aman Gupta thought the chips were uninteresting.

When Anupam pressured Aditya to acknowledge copying a design, Aditya retracted his admission after Kunal Bahl questioned the packaging’s resemblance to other companies.

Growing quick-commerce sales and a pending 3% equity arrangement with cricketer Axar Patel were noted by Aditya.

Viraj Bahl’s offer of ₹5 crore for a 51% interest and his subsequent suggestion of ₹1 crore for 20% ownership changed the course of the pitch.”Do you want to sell or not?” Aman questioned as Aditya considered her options. Aditya refused majority negotiations because he was steadfast in his beliefs, which led Namita, Aman, and Kunal to leave.

After that, Anupam made an offer of ₹1 crore for 12.5% shares, warning that delaying further could alter the valuation. Together, Anupam and Viraj revised their offer to ₹1 crore for 16% stock as the talks went on.

Aditya made an effort to compromise for 11%, but Anupam refused to back down, referring to their collaboration as a “powerhouse combination.” The agreement finalized at 18% equity following tough discussions.

They landed a deal of 1 Cr. for 18% at the valuation of 5.56 Cr. with sharks Anupam Mittal and Viraj Bahl, and they received invaluable mentorship to help expand their business, FitFeast. It was an exciting episode of Shark Tank India – Season 4 with all of the sharks: Anupam Mittal, Namita Thapar, Aman Gupta, Kunal Bahl, and Viraj Bahl. Everyone is now excitedly anticipating the next episode, hoping to learn more about the judges’ approaches to fund-raising and more fascinating firms.