F2DF – Kisaan Ki Online Dukaan Secures Deal on Shark Tank India Season 4

On Shark Tank India Season 4, Episode 39, agri-tech firm F2DF – Kisaan Ki Online Dukaan made a compelling case for their goal of transforming the agricultural supply chain.

In order to empower farmers and increase their revenue, it also offers training, industry connections, and access to government programs.

The founders valued the company at ₹50 crores and asked for ₹50 lakhs for a 1% stake. The Sharks, however, questioned the scalability and business model. The only Shark to make a bid was Aman Gupta, who saw promise in their vision despite reservations.

Founded by Ishwar Sinhmar, Rahul Dhingra, Neeraj Sinhmar, and Monika Sinhmar, the startup is an online marketplace that connects farmers directly with manufacturers, eliminating middlemen and ensuring fair pricing.

In 2020, the co-founders of F2DF, all of whom come from farming families, decided to address some of the problems that farmers face on a daily basis and offer a practical answer. They began speaking with farmers to learn about their problems and needs from a business standpoint.In February 2021, they made their official introduction and began interacting with even more community members. Based on the general response and the passion they saw, they continued to add categories and locations to the scope. They can now confidently state that they are in line with the needs of the farming and related communities and that their solution is specifically designed for them after visiting around 30 districts and personally meeting over a thousand farmers.

To better serve this amazing community, the founders are learning new things every day and changing our strategy as needed.

By reducing a farmer’s input costs, raising the value of net output, and introducing new revenue streams into the eco system, F2DF.COM is an eco system in and of itself that seeks to increase the net household income of families involved in farming and related activities. By bringing farmers together on a single platform and leveraging their combined muscle to negotiate better prices for bulk sales and exports, they also hope to usher in a new era in Indian agriculture.

• Active Clients – 400k
• Farmers trained- 44k+
• Farmer website created – 400+
• State cover- 25+

Click here to visit their website: F2DF – Kisan Ki Online Dukaan

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“To improve the competitiveness of agriculture and allied sector by catalyzing innovation, building capacity and enhancing productivity across the agriculture value chain, ensuring economic stability and inclusive growth for people involved with the help of technology.”

“To Act as a Catalyst in the Integrated Development of farmers & People engaged in the agriculture and allied sectors through our digital market Place”

FY 23-24: Rs 9.2 crores

Fy 23-24 Gross Sales Split

• Gross sales – Rs 9.24 crores
• Sales of farm produce- Rs 7.7 crores
• Agri Media- Rs 18 Lakhs
• Sales of Input Products to Farmers – Rs 1.36 crores

FY 23-24 F2DF Sales split

• Sales of Input Products to Farmers – Rs 20 Lakhs
• Agri Media- Rs 18 Lakhs
• Sales of farm produce- Rs 32 lakhs

Net profit after the expenses for FY 23-24

• Burn – Rs 2 Lakhs
• Money in the bank – Rs 2 Lakhs
• Inventory – Rs 55 Lakhs

Equity split

• Neeraj- 10%
• Rahul – 10%
• Monika – 51%
• Ishwar – 28.6 %
• Investors- 0.4 %

Following discussions, F2DF-Kisaan Ki Online Dukaan was able to reach an agreement with Aman Gupta, who contributed ₹50 lakhs for 2% equity and another ₹45 lakhs as debt with a two-year, 10% interest rate, increasing the company’s worth to ₹2.5 crores.

F2DF, which was established in 2020 and has its headquarters in Rohtak, Haryana, increases farmers’ income by reducing input costs, raising output value, and generating new sources of income.

It makes it easier to sell in bulk, export, and negotiate better prices by bringing farmers together on one platform.

In addition to offering customers a free online store and website to market their goods without requiring a membership fee, F2DF facilitates commission-free purchasing, selling, and renting of agriculturally related equipment.It improves market access and streamlines India’s agricultural supply chain by assisting farmers in selling their goods to big businesses and the HORECA (Hotels, Restaurants, and Catering) industry.