Aseem Shakti on Shark Tank India: 15-Second Sarees with Pockets, Empowering Women, One Drape at a Time

Aseem Shakti on Shark Tank India

Three points you will get to know in this article:

  • Aseem Shakti creates ready-to-wear sarees with pockets for convenience.
  • Empowering women through employment and better financial independence.
  • Secured ₹50 lakh funding from Anupam Mittal during Shark Tank India.

About Aseem Shakti

Aseem Shakti logo

Aseem Shakti, Wearing a saree in just 15 seconds sounds like a dream, doesn’t it? That’s precisely what Aseem Shakti, a Mumbai-based startup, is offering. But there’s more to these sarees than speed—they come with pockets! Yes, a saree that’s practical, elegant, and deeply rooted in tradition, yet modernized for today’s woman.

Click here to visit their official website : Aseem Shakti

Founded in 2018 by Swati, Aseem Shakti isn’t just about sarees. It’s a story of empowerment, innovation, and giving women financial independence. The startup caught the attention of viewers and sharks on Shark Tank India Season 4, where Swati’s pitch left everyone inspired.

How a Simple Idea Turned Into a Life-Changing Business

Swati’s journey began not as an entrepreneur, but as a teacher. She taught spoken English to underprivileged youth for years and later prepared for the UPSC exams. During this period, she became acquainted with self-help groups and the struggles faced by women in low-income communities.

Swati noticed women in her neighborhood participating in dangerous cosmetic patch tests to earn a living. These tests often caused severe health risks—one woman’s ears were burned.

Determined to provide them with safer, more dignified work, Swati initially tried organizing small-scale businesses like making rakhis and candles. When these failed to bring sustainable income, she asked the women what they could do best. They replied: sewing and cooking.

The Birth of Aseem Shakti: Revolutionizing Sarees

Swati decided to focus on sewing and ventured into fashion. Inspired by a survey showing demand for ready-to-wear sarees, she created India’s first 15-second saree.

Adding Pockets in Sarees

One of the most remarkable aspects of Aseem Shakti is its impact on women’s lives. Swati’s startup employs women from marginalized communities, providing them with steady incomes and a chance to improve their quality of life.

Empowering Women Through Employment

One of the most remarkable aspects of Aseem Shakti is its impact on women’s lives. Swati’s startup employs women from marginalized communities, providing them with steady incomes and a chance to improve their quality of life.

Changing Lives One Saree at a Time

The women working at Aseem earn between ₹24,000 and ₹44,000 per month, enabling them to support their families, fund their children’s education, and achieve financial independence. Some have even sent their children abroad for higher education.

Swati brought eight of these women to the Shark Tank India set, where they walked the ramp wearing Aseem sarees and surprised the sharks by presenting them with roses hidden in their saree pockets.

Viral Success and Steady Growth

Aseem Shakti’s popularity skyrocketed in 2021 when a video of its ready-to-wear saree went viral. The company’s sales began to climb, and its innovative sarees gained a loyal customer base.

Tikitoro Financial Highlights

  • 2020–21: ₹19 lakh revenue
  • 2021–22: ₹22 lakh revenue
  • 2022–23: ₹65 lakh revenue
  • 2023–24 (April–October): ₹1.3 crore revenue

The sarees are priced between ₹3,100 and ₹6,000, balancing affordability with premium quality. Most orders come through Aseem’s website and Instagram, though the brand has recently expanded to Myntra and plans to enter more e-commerce platforms.

Aseem Shakti Shark Tank India

Swati’s pitch on Shark Tank India Season 4 was nothing short of captivating. She began by demonstrating the 15-second saree, pulling out multiple items from its pocket, leaving the sharks amazed.

Swati asked for ₹50 lakh in exchange for 2.5% equity, valuing her company at ₹20 crore.

  • Sharks Namita Thapar, Vinita Singh, Piyush Bansal, and Kunal Shah opted out, citing valuation concerns.
  • Shark Anupam Mittal made a counteroffer: ₹50 lakh for 10% equity through the charity arm of his company.

Swati accepted Anupam’s offer. In a heartwarming moment, Anupam even wore an Aseem saree while presenting the cheque.

Aseem Shakti Future Plans

Swati’s vision for Aseem Shakti is ambitious yet grounded. She aims to:

  • Empower 100+ women artisans in the next two years.
  • Expand the product line to include new designs and innovations.
  • Scale annual revenue to ₹10 crore by 2026.

Aseem Shakti is a perfect blend of tradition and modernity, proving that even the oldest Indian garments can evolve with time.

What Makes Aseem Shakti Stand Out?

  • By adding pockets and simplifying the draping process, Aseem has made sarees more practical for today’s women without compromising elegance.
  • The startup’s commitment to empowering women from underserved communities sets it apart as a socially responsible business.
  • Aseem’s sarees are meticulously crafted, blending traditional craftsmanship with contemporary style.

Lessons from Aseem Shakti’s Journey

  • Swati’s success lies in addressing a real need—simplifying saree-wearing for busy women while retaining the garment’s cultural significance.
  • Aseem Shakti is proof that businesses can thrive while making a meaningful social impact.
  • From low initial sales to navigating a niche market, Swati’s persistence has been the driving force behind Aseem’s growth.

With its Shark Tank India funding and growing popularity, Aseem Shakti is poised for rapid expansion. By staying true to its mission of empowering women and innovating traditional garments, the brand is set to become a household name in India.

Aseem Shakti isn’t just about selling sarees—it’s about transforming lives, one drape at a time.

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