Premium Beverage Brand Malaki with ₹9 Crores Projected Revenue in Shark Tank India

Malaki In Shark Tank India

Three points you will get to know in this article:

  • Malaki offers premium beverages like alkaline water and ginger ale using local ingredients.
  • Malaki made ₹2.7 crores in FY 21-22 and aims for ₹9 crores with a 56% gross margin in FY 22-23.
  • Peyush and Aman negotiated to invest ₹50 lakhs for 3% equity in the company.

Malaki In Shark Tank India

Malaki logo

Malaki is a high-end beverage brand that offers a variety of drinks, such as alkaline water, tonic water, and spiced ginger ale. Founded in 2018 by Ashish Bhatia and Mohit Bhatia, this Indian brand uses locally sourced ingredients and natural resources to create its products. Malaki’s beverages are found in over 500 hotels, restaurants, and cafes, as well as available for purchase on online platforms. The company also features a unique line of glass bottles that contain just 1 calorie each.

Click here to visit their official website: Malaki

Business Statistics Of Malaki

Their sparkling water is featured in the business class of Singapore Airlines. Entrepreneurs estimate that the Indian market for these beverages is about 150 crores. Last month, they achieved sales of 42 lakhs, with the breakdown showing 40% from ginger ale, 30% from their tonic range, and 30% from sparkling water, leading to a net income of roughly 13%. A remarkable 95% of their sales come from Mumbai.

In the fiscal year 2020-21, they reported sales of ₹1.5 crores, which increased to ₹2.7 crores in FY 2021-22. They anticipate finishing FY 2022-23 with sales reaching 9 crores. For a product priced at ₹35, the production cost is around ₹11. They sell to retailers for ₹25, which results in a gross margin of 56%. By March 2023, they were hoping to achieve an annual recurring revenue (ARR) of 18 crores. So far, they have raised ₹2.2 crores with a valuation of ₹15.5 crores.

Shark Tank India Negotiations of Malaki

Namita withdrew from the deal because investing in this brand would conflict with her investment in another brand called “Beyond water”. Amit also decided not to invest because he was worried about how big the market was and how he could make money (exit) from this business in the future.

Payush and Aman together decided to invest ₹50 lakhs in exchange for 10% ownership of the business. They planned to share this ownership equally. Anupam made a different offer of ₹50 lakhs but wanted only 5% of the business, going solo without a partner. Then, Peyush matched the previous valuation but changed his offer to ₹50 lakhs for just 3% of the company. This means he valued the company higher and wanted a smaller percentage.

The entrepreneurs tried to negotiate and countered with an offer of 2.5%, but Peyush rejected that offer. After some back and forth, Anupam changed his offer to ₹1 crore (10 million rupees) for 10% of the business, but the entrepreneurs weren’t interested in this. In the end, the entrepreneurs accepted Peyush’s modified offer of ₹50 lakhs for 3% of the company.

What Problem Does Malaki Solve

Malaki Business, also known as A1 Cuisines Pvt Ltd, focuses on making high-quality beverages. They offer healthy drinks that use natural ginger, especially in their ginger ale products. Unlike many drinks filled with sugar and artificial ingredients, Malaki aims to provide premium options that are better for your health.

One of the unique things about this brand is that they sell special drinks, like water infused with 24-karat gold and nutrient-rich alkaline beverages, alongside spicy ginger ale. They also offer sparkling water sourced from the Himalayas and a coffee tonic made from coffee grown in Kerala, nicely packaged. Malaki operates in two main ways: first, by selling directly to consumers (D2C) and second, through businesses that sell to customers (B2C). This approach is bringing new choices to the beverage market in India, and their products can be found in most major locations. In short, Malaki is all about providing luxurious, healthy drinks with natural ingredients.

How Malaki doing after Shark Tank India

Malaki sells a variety of products on its own website and on popular online marketplaces. They have a good presence on social media, with over 10,000 followers on Instagram, where they regularly share updates about their products and activities.

However, the company’s financial information, such as its earnings or profits, isn’t available for the public to see yet. The article mentions that they will provide updates on this information when it becomes available.

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