Shark Tank India Success Story WYLD: Exclusive Discounts, Cashback Rewards, Social Media Benefits

The company has a special card called “the WYLD Card” that they give to customers who have more than 1,000 followers on Instagram and a high WYLD Score. This card is like a regular credit card but better because it gives users big discounts when they buy things from certain brands. Users can earn cashback of up to 60% on their purchases by sharing their shopping experiences on Instagram and tagging the brand. This helps the company promote their products through word-of-mouth advertising. The card also gives users access to exclusive events and concerts based on their social media popularity. It’s a way for users to get rewarded for being active on Instagram and for supporting the brand.

Click here to visit official website: WYLD

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Yash Sakhlecha was an engineer who became a marketer. He has worked in various industries, including their family’s business in corporate gifting and technology commercialization, as well as at CleanMax Solar, a company specializing in rooftop solar solutions. He also has experience in the music industry, having organized concerts for a college festival called Mood Indigo and worked for a start-up called SoundRex that aimed to enhance concert experiences. SoundRex received recognition and was selected as one of the top global startups by the South Korean government. Believing that creators will shape the future, yash sakhlecha co-founded Influnite and later started a new venture called Wyld, focusing on the future of marketing. He is also a passionate traveler, having embarked on a backpacking trip to 50 cities across 17 European countries for just Rs. 1 lakh, which was a significant experience for them.

In a recent TV show called Shark Tank India, a business WYLD showed their idea. They asked for 50 lakhs in exchange for a small part of their company. They said their business was worth 100 crores. They also gave special WYLD cards to all the investors on the show. All the investors on the show liked the WYLD business a lot, especially Azhar because he thought young people would like it. The investors gave them different offers to invest in their company. An investor named Anupam Mittal offered them 75 lakhs for a bigger part of the company, and valued it at 50 crores. The people who started WYLD liked Anupam’s offer the best, and they agreed to work with him. This means that they now have Anupam as a partner in their business.

Wyld has some rules for who can use their services. To use Wyld, you need to have more than 1000 followers on Instagram. You also need to be 18 years old or older. Wyld has a good amount of money saved in the bank, they have ₹2.5 crores. Every month, they spend ₹12 lakhs. Wyld has done some financial deals in the past. In January 2022, they got ₹2.75 crores. In August 2022, they got ₹2.5 crores. This money will help them continue to run their business.

Wyld Card is like a special digital card that helps businesses with their advertising. If you have more than 1,000 followers on Instagram, you can ask to get this card, but you can only get it if they invite you.

Wyld makes money in a few ways. First, they get 10% of the money from sales made through their card. Second, they charge 1% of the total amount for each transaction made with their Visa card. Lastly, they also charge a one-time fee of ₹599 if you want to get a physical Wyld Card.

In India, more and more people are using digital methods to make payments instead of cash. The digital payment industry in India has been growing at an average rate of about 23% each year from 2019 to 2023. There’s a big opportunity for companies in this industry. They estimate that by 2025, the total amount of money involved in digital payments in India could reach $1.7 trillion. This means there’s a lot of potential business to be done in this area. To make the most of this opportunity, companies are focusing on a specific group of people as their ideal customers. They are looking for social media fans who have a good number of followers and like to have fun experiences when they make digital payments. These people are usually between 18 and 35 years old and are active users of Instagram.

By targeting this group, companies hope to attract more customers and offer them exciting digital payment options that they will enjoy using.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.