Sahil Pruthi appeared on the reality show Shark Tank India in search of funding and mentorship. During the pitch, he was offered 1.6 crore INR for a 16% stake in the company by four Sharks – Ashneer Grover, Peyush Bansal, Namita Thapar, and Aman Gupta. However, Sahil ultimately decided to forgo the offer and continue with his own vision for the business.
After the Shark Tank India appearance, Livofy (formerly Keto India) was able to raise $550,000 from investors including Ivy Growth Partners, Amity Technology Incubator, Amit Singhal, Manish Aggarwal, Nitin Gupta, and other angel investors. The company also attracted a network of advisors, including Dr. Anuj Dhariwal, Prabhat Gupta, Rahul Rosha, and Kapel Malhotra, who provide guidance on technology, products, growth, healthcare, and strategy.