Shark Tank India Featured Livofy, Helping 10,000+ Clients Manage Chronic Health Issues

Livofy (formerly Keto India) is one of India’s largest Nutrition Consulting Companies, founded by Sahil Pruthi, a former Product Manager at a leading Healthcare Tech Firm. Livofy provides personalized care protocols, dietary recommendations, and lifestyle changes to help clients manage chronic health issues like weight gain, PCOS, diabetes, and thyroid. With a team of expert and certified nutritionists, Livofy has helped over 10,000 clients across 16 states in India and 25 countries globally, leveraging its expertise in areas like obesity, PCOS, diabetes, and thyroid management. The company has been featured in various trusted media houses, showcasing its credibility and impact in the health and wellness space.

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Livofy (formerly Keto India) was founded in 2019 by Sahil Pruthi after an intense two-year research period on the benefits of nutrition and supplementation for weight loss and lifestyle disease management. The company initially focused on the keto diet as a strategy to tackle issues like weight loss, hypothyroidism, PCOS, diabetes, and other ailments. In 2022, Keto India rebranded itself as Livofy to reflect its broader focus beyond just the keto diet. The new name “Livofy” is an abbreviation of the phrase “Live For Yourself”, embodying the company’s philosophy of liberating people from the health problems caused by modern urban lifestyles.

Sahil Pruthi appeared on the reality show Shark Tank India in search of funding and mentorship. During the pitch, he was offered 1.6 crore INR for a 16% stake in the company by four Sharks – Ashneer Grover, Peyush Bansal, Namita Thapar, and Aman Gupta. However, Sahil ultimately decided to forgo the offer and continue with his own vision for the business.

After the Shark Tank India appearance, Livofy (formerly Keto India) was able to raise $550,000 from investors including Ivy Growth Partners, Amity Technology Incubator, Amit Singhal, Manish Aggarwal, Nitin Gupta, and other angel investors. The company also attracted a network of advisors, including Dr. Anuj Dhariwal, Prabhat Gupta, Rahul Rosha, and Kapel Malhotra, who provide guidance on technology, products, growth, healthcare, and strategy.

• Livofy has received extensive media coverage, with over 120 publications highlighting their progress and accomplishments, including CNBC, Business World, ANI, and The Better India.
• Livofy raised $550,000 USD in funds following a successful fundraising venture. In addition, livofy has partnered with World Trade Center Pune (WTC Pune) to expand its market presence and raise funds.

Shark Tank India has become a game-changer for the startup ecosystem, offering a unique opportunity for entrepreneurs to receive financial backing and strategic advice from some of the country’s most successful business leaders.