Securing Rs 60 Lakh on Shark Tank India with ‘A Little Extra’

A Little Extra is a unique and playful jewelry brand catering to individuals seeking a distinctive style. It offers a variety of jewelry products that draw inspiration from the elements, moods, occasions, and emotions in our surroundings. With over 500 designs to choose from, all available at an affordable price. The company’s online marketplace provides customers with the opportunity to purchase unique handmade jewelry items such as earrings, tikkas, key chains, necklaces, and belts from the convenience of their own homes.

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The founder of “A Little Extra” is Diksha Singhi. She is a Delhi-based entrepreneur and body positivity influencer. Diksha’s journey to entrepreneurship and body positivity advocacy is deeply rooted in her personal experiences of overcoming childhood trauma, relentless bullying, and fat-shaming. Born and raised in Guwahati, Assam, Diksha endured constant ridicule and bullying throughout her childhood due to her appearance. Despite the challenges she faced, she eventually moved to Delhi for college in 2013, where she began writing about her experiences in blog posts and then on Instagram. Diksha’s transition into becoming a body positivity influencer and creator stemmed from her desire to share her personal story and connect with others who may be facing similar challenges.

In the third season of Shark Tank India, Diksha Singhi, the founder of “A Little Extra,” made a compelling pitch for her unique accessories brand. The 29-year-old Delhi-based entrepreneur and body positivity influencer showcased her venture on the popular show, seeking investment to further grow her business. During her pitch to the Sharks, Diksha shared her inspirational story of overcoming childhood trauma and bullying, emphasizing how those experiences led her to establish “A Little Extra” as a platform for empowerment and self-expression.

Diksha’s persistence and resilience in the face of adversity resonated with the Sharks, Anupam Mittal, the CEO of Shaadi.com, and Vineeta Singh, founder of Sugar Cosmetics. Her authenticity and the innovative approach of her jewelry brand captured the interest of the investors, leading to investment commitments worth Rs 60 lakh in exchange for a 7.5% stake in her business. This successful appearance on Shark Tank India not only provided Diksha with the necessary funding to scale her venture but also served as a testament to her journey from being relentlessly bullied as a child to becoming a prominent voice in the body positivity movement and a thriving entrepreneur. The due diligence process following the pitch will ensure a more detailed assessment of the partnership, marking a significant step in Diksha’s entrepreneurial trajectory.

A Little Extra is one among 245 competitors and is ranked at 245th place. Out of its competitors, 9 are funded companies, and 1 company has exited or gone out of business. Together, A Little Extra and its competitors have managed to raise over $58.7 million( INR 491Cr) in funding through 26 funding rounds involving 143 different investors. Additionally, one company among this group has been acquired by another company.

Among its top competitors are brands like Voylla, Fourseven, and Sukkhi Fashion Jewellery. These companies were founded between 2012 and 2013 and are located in different cities in India such as Jaipur, Gurgaon, and Mumbai. Each of these competitors is at a different stage of funding, with Voylla being the most funded with $27.8 million (INR 233 Cr). The number of funding rounds and investors also vary among these companies, with Voylla having the most rounds and investors. Additionally, A Little Extra is currently not funded, while the others have raised different amounts of money from investors.

Shark Tank India showcases a dynamic platform where aspiring business owners pitch their concepts to influential investors, hoping to gain the support and resources needed to scale their enterprises.