Gud Gum: Bengaluru Brothers Shook Shark Tank India

Gud Gum on Shark Tank India

Three points you will get to know in this article:

  • Gud Gum: eco-friendly, natural, sugar-free, plastic-free, biodegradable.
  • Shark Tank India deal: ₹80 lakh for 10% equity, 4% royalty, boosted brand attention.
  • The show boosted sales 25-30 times and praised the Nagori brothers.

Shark Tank India Featured Gud Gum

Gud Gum logo

Gud Gum is a unique brand that makes chewing gum using natural ingredients like tree sap and natural sweeteners. Unlike regular gum that contains harmful additives, Gud Gum focuses on being healthy. They offer various flavors like charcoal, strawberry, raspberry, and lemon. Importantly, all their gums are free from sugar, plastic, and can break down easily in the environment. This matches the founders’ goal of making a product that benefits both people and the planet.

Mayank B Nagori and Bhuvan Nagori : founder of Gud Gum

The Nagori brothers, Mayank B Nagori and Bhuvan Nagori, set up a company called Gud Gum. Mayank B Nagori studied Chemical Engineering at B. M. S. College of Engineering and later did a Master’s in Food Production Management at the University of Nottingham. He has worked in digital content, product management, and developing food products. Bhuvan Nagori graduated with a Bachelor of Business Administration from Christ University and worked as a retail sales manager before starting Gud Gum. They came up with this idea in 2022. Mayank, who has experience in selling food and beverages, noticed that there was an opportunity to create a new kind of chewing gum that would be good for the environment. They were able to present their idea to potential investors in the third season of Shark Tank India because they believed it was a game-changing idea.

Gud Gum : Shark Tank Pitch

The brand’s focus on being eco-friendly was highlighted on the TV show Shark Tank India, where the investors showed interest. Although one investor had concerns, the brothers secured a deal of ₹80 lakh for 10% equity, with a 4% royalty until the investment is recouped. The show brought a lot of attention to the Nagori brothers and their brand, leading to a significant increase in orders and sales. The success of their appearance on Shark Tank has brought them recognition and praise from friends and teachers, resulting in a remarkable surge in sales of 25 to 30 times.

Performance, Ownership and Equity Structure of Gud Gum

The sales performance of the company has shown steady growth over the past two fiscal years. In the fiscal year 2022-2023, the company had sales amounting to ₹29.7 lakhs. By the same time in the fiscal year 2023-2024, sales had increased to ₹53 lakhs. Additionally, the company is projected to achieve sales of ₹1 crore by the end of the 2023-2024 fiscal year. The sales are divided equally between online and offline sales.

Regarding the equity structure of the company, the ownership is divided as follows:

  • Bhuvan Nagori owns 50% of the company.
  • Mayank B Nagori owns 30% of the company.
  • Mayank’s wife owns 20% of the company.

Marketing strategy For Gud Gum

The marketing strategy for Gud Gum includes educational campaigns that emphasize the environmental impact of conventional chewing gums and promote Gud Gum’s plastic-free and natural attributes. Additionally, in-store demonstrations are planned to allow potential customers to experience the taste and eco-friendliness of Gud Gum. The content and digital marketing strategy involve utilizing social media platforms like Instagram and Facebook to share visually appealing content showcasing the natural ingredients and sustainability practices of Gud Gum, as well as encouraging user testimonials to create authentic and relatable content.

Ideal Target Audience for Gud Gum

The ideal target audience for Gud Gum includes environmentally conscious individuals who prioritize sustainable and eco-friendly products in their lifestyle choices, as well as health-conscious consumers looking for natural and chemical-free alternatives in their daily snacks. Gud Gum aims to target individuals actively seeking sustainable and nature-friendly chewing gum options, particularly those who frequent organic and health food stores catering to consumers focused on natural and organic products.

Future Business and Roadmap to Increase Valuation

Gud Gum’s future business goals and roadmap to increase valuation involve several key aspects. Firstly, Gud Gum plans to expand its product line by introducing new flavors and variations based on market trends and consumer feedback. This expansion aims to attract a wider range of consumers and enhance the company’s market presence. Furthermore, Gud Gum intends to explore international markets with a focus on regions experiencing a growing demand for sustainable and plastic-free products. This global reach strategy aligns with the company’s vision of offering its environmentally friendly chewing gum to a broader audience and expanding its business beyond its current market.

In addition to these business expansion strategies, Gud Gum aims to enhance its valuation through certifications and endorsements. Acquiring recognized certifications for sustainability and natural ingredients is part of the company’s plan to enhance its credibility and differentiate itself in the market. These certifications can validate Gud Gum’s commitment to sustainability and attract environmentally conscious consumers looking for trustworthy and eco-friendly products.

Aspiring entrepreneurs from across India come to Shark Tank India to present their innovative ideas and business models, hoping to secure the investment needed to take their startups to the next level.

Karan Balodi

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