Eco-Friendly Plant-Powered Cleaning Koparo Featured on Shark Tank India

Koparo is a company founded by a mother from New Delhi with the aim of creating effective, plant-powered cleaning and hygiene products that are safe to use in all homes. The company’s focus is on providing products that are free from harmful chemicals and instead use powerful plant-based ingredients to fight dirt, grime, and germs. Koparo ensures its products are eco-friendly, kid-safe, and pet-safe by avoiding non-biodegradable and potentially harsh ingredients that can be harmful to both people and the environment. Their formulations are PETA certified as 100% vegan and cruelty-free, offering a range of products including floor cleaner, dishwashing liquid, all-purpose cleaner, hand wash, laundry detergent, fabric conditioner, and air freshener.

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The founder of the Koparo is Simran Khara. She graduated from Shri Ram College of Commerce with a BA Honors in Economics. She has studied Masters from The London School of Economics and Political Science (LSE) and a Masters in Business Administration (MBA) from the Indian School of Business.

In Mumbai, at popular TV show called Shark Tank India, a home care brand named Koparo presented their product. The founder, Simran Khara, who is a highly educated individual with experience from top institutions, asked for investment. She wanted Rs 70 lakh for a one percent share of her company. Two investors, Vineeta Singh and Aman Gupta, were impressed by her pitch and decided to invest in Koparo. After presenting her business idea on the show, Simran received positive feedback from the investors. Vineeta called her one of the best founders on the show, while Aman praised her skills. Eventually, a deal was made between Simran, Aman, and Vineeta.

Koparo Clean has sold a total of 300,000 units so far. Their most popular product is the Dish Washing Liquid, which is priced at ₹159. Other brands sell similar dishwashing liquids for ₹125. The Laundry Care Liquid from Koparo Clean comes in a 45-dose pack and costs ₹529, which is equivalent to ₹11.7 per dose. In comparison, other laundry care liquids offer a 33-dose pack for ₹440, or ₹13.3 per dose.

In August 2023, Koparo Clean had sales of ₹80 lakh, which was part of the total revenue of ₹4.5 crore for the financial year 2022-23. For the financial year 2023-24, they aim to achieve sales of ₹12 crore. Koparo Clean’s sales come from different places, with 45% from their own website, 40% from Amazon, 8% from Big Basket, and 7% from Quick Commerce and other channels.

They have calculated that 34% of their costs are from the cost of goods sold, 28% for order processing, logistics, and warehousing, and another 34% for performance marketing. Their contribution margin, which is an important measure for profitability, ranges from 2% to 4%. They have also raised funds through two rounds, getting ₹5.6 crore in November 2021 and an additional ₹12 crore in February 2023, totaling ₹17.6 crore. In August 23, the business faced a loss of ₹21 lakh, and the total expenses amounted to ₹27 lakh. The money they have in the bank is more than ₹10 crore.

Koparo Clean offers different kinds of cleaning products for homes. They focus on using natural and eco-friendly ingredients without harsh chemicals. The products are made from materials that can easily break down naturally. The categories of products they provide include dishwashing liquids, laundry care items, home and surface cleaners, hand wash products, and specialty cleaners. Koparo Clean aims to make cleaning products that are safe for both people and the environment.

In Shark Tank India, entrepreneurs from diverse backgrounds present their startup ideas to a panel of renowned investors, with the goal of securing the investment and expertise required to grow their businesses.