AB de Villiers Partners with Supply6 as Brand Ambassador and Investor

AB de Villiers, the former South African cricketer, has recently invested in Bengaluru-based D2C nutrition startup Supply6. Alongside his investment, de Villiers has also taken on the role of brand ambassador for the company. Expressing his enthusiasm for this partnership, he emphasized the crucial role nutrition plays in enhancing both health and performance for athletes like himself. He praised Supply6 for its commitment to providing comprehensive and convenient nutrition solutions, which resonate with his own dedication to achieving peak performance and well-being. De Villiers highlighted the impressive growth of the brand and expressed eagerness to contribute to its mission of promoting healthier lifestyles.

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Established in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 specializes in health supplements that encourage healthier living. Their leading product, the Foundational Nutrition Supplement – Supply6 360, is designed to address common deficiencies in Vitamin D, B12, and gut health. In addition, the company provides specialized solutions for issues such as skin health and energy boosting.

Supply6 takes a scientific approach to nutrition, with its products grounded in the six fundamental pillars of nutrition—protein, carbohydrates, fats, vitamins, minerals, and fiber—each tailored to meet specific health needs.

Vaibhav Bhandari, Co-Founder and CEO of Supply6, emphasized, “In a crowded market of supplements and health products, consumers increasingly prefer convenient solutions that effectively address their nutritional needs. Recognizing that 8 out of 10 Indians face gut health issues and deficiencies in vital vitamins like D and B12, Supply6 360 innovatively combines these nutrients with probiotics, prebiotics, and other essential elements in a convenient sachet format.” Bhandari also highlighted the partnership with AB De Villiers, known as Mr. 360 for his commitment to health and fitness, as a synergistic fit for their flagship product. Together, they aim to revolutionize the market and promote healthier dietary choices.

Supply6 is supported by iSeed Ventures, MaGEHold, Silicon Road Ventures, and several prominent Angels. The startup states that it currently processes approximately 6000 orders per month. It mainly operates through its direct-to-consumer website and also sells on online marketplaces such as Amazon, Flipkart, and Cred. The company announced in a statement that they have completed clinical trials for Supply6 360, demonstrating significant increases in Vitamin B12 and D3 levels of 92% and 67% respectively over a 60-day period. This reflects our dedication to offering clean and effective products.

AB de Villiers, the renowned cricketer, recently invested in Bengaluru’s D2C nutrition startup, Supply6, becoming its brand ambassador. Supply6, founded in 2019, focuses on health supplements like the Supply6 360, addressing Vitamin D, B12, and gut health deficiencies. The company’s science-based approach emphasizes six key nutritional pillars to meet diverse health needs. With AB de Villiers’ support, Supply6 aims to promote healthier living. Backed by notable investors, Supply6 processes 6000 monthly orders and has shown substantial clinical trial results, reflecting its dedication to providing effective and clean nutrition solutions.