The company has recently closed down underperforming non-core initiatives, such as Swiggy Minis (its D2C SaaS platform) and Swiggy Genie (its hyperlocal delivery service), and this deal follows those closures.
It is worth mentioning that the “platform innovations” segment of Swiggy experienced a revenue decline of around 40% YoY in Q4 FY25, while losses exceeded INR 36.1 Cr during the same quarter.
In the meantime, Swiggy is trialing a new application named ‘Crew’, designed to function as a travel and lifestyle assistant. It targets affluent clientele and assists them with routine chores as well as unique initiatives.