OTA Platform Ixigo’s Essential Use of Social Media

Key Highlights

Ixigo is India’s #1 travel app on play store with 12 million active users

Ixigo is starred 4.5 out of 5. It is the first app to generate an entire generation of e-hotel

SAIF has 56.7% stake and MakeMyTrip has a 20% stake in the company

Ixigo is one of India’s highly ranked online and mobile travel services and planning guide company. Ixigo was launched in June 2006 by IIT Kanpur batch mates Aloke Bajpai and Rajnish Kumar.

Ixigorevolutionalized travel planning, and it has started a class and genre of its own within the world of application. Ixigo is India’s #1 travel app on play store with 12 million active users and 40 million+ application downloads, Ixigo is starred 4.5 out of 5. It is the first app to generate an entire generation of e-hotel and travel booking aggregators and further alike projects.

Related : Email hashed passwords of 18 Million Ixigo users got stolen, CEO denied of any such breach

Travel Market place Ixigo was able to break into the realm of travel, during the period when there was numerous airline just coming turning up. Within the first six months, they raised $500,000 (INR 3.5 crore) and had 2 lakh visitors per month.

Ixigo took an unhurried start but soon big companies like MakeMyTrip and SAIF Partners (Softbank Asia Infrastructure Fund) invested $18.5 million (129.3 crores) in the Gurugram-based company. Currently, Ixigo has more than 1.3 million unique visitors on its website and application per month. SAIF has 56.7% stake and MakeMyTrip has a 20% stake in the company.

As Ixigo is a search engine company, it does not do any activity related to the booking. Instead will assist users with the appropriate pages of the specific travel providers. Ixigo receives great revenue from the companies that buy advertising spaces and from the PPR pay per click advertisements registered on the website. These two revenue models are amalgamated through a tie-up with well know leading airlines and hotels in India.

Related : IXIGO’S SUCCESS AND THRIVE

In 2014, a study revealed that Ixigo’s Business models run on a few main factors.

1. Attracting customers using social media platform such as Facebook.
2. Intensify and Improve brand awareness among followers.
3. Generating more traffic to the company’s website.
4. Promoting Ixigo’s official flagship programs such as Trip Planner.

The campaign began on July 17th, 2012 and ended by July 31st, 2012. In this campaign, the company posted a few screenshots of a few popular Bollywood numbers on the Facebook page. The followers were asked to name the location shown on each Bollywood numbers and search a link to the travel guide pages on the site.

The result of this campaign achieved some major results. Receiving good engagements from followers and active members on social media. With an average of 400 likes and100 comments on each post. Traffic on the official website boosted up to 4,12,822 during the campaign period. Ixigo generated 11000 more fans during the campaign. This campaign was a breakthrough for other similar campaigns. Ixigo grasped a good amount of new followers and set up a new record.

Stay connected with us for latest updates!