Zappfresh, a direct-to-consumer meat company, has made a calculated step to enhance its end-to-end supply chain and increase its control over sourcing by acquiring the majority of Avyom Foodtech. Improving quality, consistency, and scalability throughout India’s quickly expanding fresh meat market is the goal of the acquisition.

Avyom Foodtech is an essential component of Zappfresh’s vertically integrated business model because it works in the meat processing and backend supply industries.

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Owning the entire meat value chain, from farm sourcing to doorstep delivery, has been Zappfresh’s constant goal. The corporation obtains more control over cold-chain logistics, quality control, and processing after acquiring Avyom Foodtech.

This action is anticipated to lessen reliance on outside processors while allowing Zappfresh to uphold greater standards for food safety and freshness throughout its range of products.

Avyom Foodtech offers robust backend capabilities, such as supplier networks and infrastructure for meat processing. The alliance is well-positioned to scale effectively across new cities thanks to the combination of Avyom’s operational competence and Zappfresh’s strong brand.

Additionally, the acquisition will assist Zappfresh in satisfying the growing demand from urban consumers looking for processed meat products that are hygienic, traceable, and clean.

Due to shifting consumer preferences and increased confidence in D2C food brands, the online meat delivery market in India is expanding quickly. The acquisition of Zappfresh is indicative of a larger industry trend in which companies are investing in vertical integration to guarantee profitability and stability.

With the acquisition, Zappfresh will be able to compete more fiercely and raise industry standards for transparency and quality.

A deliberate move toward creating a more robust and resilient fresh meat ecosystem is Zappfresh’s purchase of the majority of Avyom Foodtech. The company is strengthening its commitment to quality and becoming ready for long-term growth in India’s changing food-tech ecosystem by tightening control over its supply chain.