Gupshup Introduces Conversation Cloud for B2C Communications

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Three points you will get to know in this article:

  • Gupshup offers a conversational engagement platform across messaging channels.
  • Launched Conversation Cloud, a suite of SaaS tools for AI-powered campaigns.
  • Claims to enhance customer acquisition, retention, and loyalty with personalized experiences.

Introduction to Gupshup

Gupshup is a conversational engagement platform that empowers businesses to communicate with their customers across various messaging channels, including WhatsApp, RCS, Instagram, and Voice. Founded in 2004 by Beerud Sheth, the company is headquartered in San Francisco, with additional offices in Mumbai, Bengaluru, and Singapore. Gupshup boasts a clientele of over 45,000 businesses spanning India, Latin America, Europe, the Middle East, and the US, including notable names like HDFC Bank, IndusInd Bank, OYO, Flipkart, and Zomato.

Gupshup recently unveiled the Gupshup Conversation Cloud, a suite of SaaS tools designed to enable businesses to orchestrate AI-powered conversational campaigns throughout the entire customer journey. Setting itself apart from traditional conversational engagement platforms, the Gupshup Conversation Cloud offers a comprehensive and integrated solution, replete with unique features and benefits such as omnichannel support, advanced AI capabilities, personalized interactions, streamlined automation, and actionable analytics.

How Gupshup Conversation Cloud is Different from Other Conversational Engagement Platforms

Key Differentiators of Gupshup Conversation Cloud

  • Omnichannel Capability: Unlike competing platforms that necessitate separate tools for each messaging channel, Gupshup Conversation Cloud provides a unified platform, allowing seamless communication across various channels based on customer preferences.
  • Advanced AI Integration: Leveraging cutting-edge natural language processing and machine learning technologies like GPT-3 and ACE LLM, Gupshup Conversation Cloud automates conversational content generation and response management, offering businesses a smart and efficient solution.
  • Personalization Features: With Gupshup Conversation Cloud, businesses can segment and target customers based on behavior, preferences, and interests, delivering tailored messages and offers that enhance engagement and satisfaction.
  • Streamlined Automation: From lead generation to retention, Gupshup Conversation Cloud automates the entire conversational process, optimizing efficiency and scalability while minimizing manual intervention.
  • Actionable Analytics: Providing deep insights into campaign performance metrics such as open rates, conversion rates, and customer satisfaction scores, Gupshup Conversation Cloud empowers businesses to make data-driven decisions and continually improve their strategies.

Success Stories with Gupshup Conversation Cloud

Numerous businesses across diverse industries, including BFSI, retail, e-commerce, travel, and hospitality, have benefited from Gupshup Conversation Cloud:

  • HDFC Bank saw a 160% increase in customer engagement, a 40% increase in satisfaction, and a 30% reduction in operational costs with HDFC OnChat.
  • OYO witnessed a 20% increase in booking conversion, a 15% increase in retention, and a 10% reduction in customer service calls through OYO Assist.
  • Flipkart experienced a 25% increase in engagement, a 10% increase in loyalty, and a 5% increase in spending with Flipkart Ping.
  • Zomato achieved a 30% increase in order volume, a 20% increase in order value, and a 15% increase in customer satisfaction through Zomato Order.

In the age of conversational commerce, Gupshup Conversation Cloud stands out as the ultimate solution for businesses seeking to enhance customer engagement and drive revenue growth. With its innovative features, seamless integration, and proven success stories, Gupshup Conversation Cloud empowers businesses to thrive in the conversational era and elevate the customer experience to new heights.

SA Team

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