Sportswear Startup Agilitas Secures Brand License for Lotto, Targets 2025 Consumer Debut

Agilitas Sports is a sportswear startup that specializes in providing high-quality athletic wear for athletes of all levels. Based in the UK, the company offers a range of clothing items including workout apparel, sports bras, and sneakers that are designed to be comfortable, functional, and stylish. Founded with an emphasis on customer satisfaction, Agilitas Sports aims to provide a convenient shopping experience and top-notch products that meet the needs of their clients. With a focus on sustainability and ethical practices, Agilitas Sports is quickly becoming a go-to choice for athletes who prioritize quality and performance in their athletic wear.

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Agilitas Sports, a burgeoning sportswear startup, has made its debut in the consumer market by acquiring the brand license for the renowned Italian sports brand, Lotto.

Securing a lengthy 40-year license, Agilitas Sports has gained sole authority to craft, produce, and circulate the brand across India, South Asia, and Australia.

In a recent statement, the startup revealed its ambitious plans for a diverse product lineup, including footwear, apparel, accessories, and sports equipment, promising a range that caters to varied needs and preferences.

Agilitas co-founder and CEO, Abhishek Ganguly, shared exciting news about the future of Lotto shoes. He mentioned that our startup will be producing them at the Noida factory, which we’ve recently acquired through Mochiko, our sportswear brand. Ganguly expressed his anticipation for these shoes to be available on shelves by early 2025.

He further elaborated, saying, “Agilitas is committed to investing in a dedicated team to enhance the Lotto brand. Our focus will be on creating innovative designs, optimizing the supply chain, and strengthening branding and marketing efforts. We’re determined to establish a seamless product creation process and a vertically integrated supply chain, spanning from manufacturing to retail. This approach will empower us to swiftly respond to consumer preferences and stay ahead of the latest trends.”

The startup has obtained permission from WHP Global, the parent company of Lotto, to use their rights. Agilitas has announced plans to invest heavily in manufacturing, design, research and development, supply chain, marketing, and distribution in the coming months.

In the first year of its launch, Agilitas will implement an omnichannel strategy to distribute Lotto products through its own website, online marketplaces, exclusive brand outlets (EBOs), and other channels.

In regards to the partnership, Margaret Kivett, the senior vice-president of WHP Global’s athletic division, stated, “The collaboration with Agilitas Sports signifies a new and exciting chapter for Lotto. We are delighted to join forces with their innovative team to enhance Lotto’s presence in key global markets, particularly in soccer and racket sports hubs such as India and Australia.”

Ganguly stated that Agilitas intends to utilize various elements such as Lotto’s brand reputation, diverse distribution channels, high-quality products, customer satisfaction, and the startup’s vertically integrated manufacturing system to establish a unique position in the Indian sportswear market.

He mentioned that the startup will be announcing more brand acquisitions in the coming months and will also introduce new brands by 2025.

Established in 2023 by former executives of Puma India, including Ganguly, Atul Bajaj, and Amit Prabhu, Agilitas is active in India’s rapidly expanding sportswear sector. The company’s vision is to become a comprehensive footwear enterprise, covering everything from initial design to retail distribution.

Since May of the previous year, Agilitas has secured INR 530 Crore in funding from prominent investors such as Convergent Finance and Nexus Venture Partners. While it has yet to introduce its products to consumers, the company made significant strides in the business-to-business domain last year through the acquisition of Mochiko Shoes, India’s largest sports footwear manufacturer, for an undisclosed sum.

Mochiko produces shoes for renowned brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo in India.

Regarding the acquisition, Ganguly stated that Mochiko is expected to reach a turnover of INR 1,000 Cr by the financial year 2024-25 (FY25) based on current order book estimates. He anticipates this figure to double in the next four years.

Agilitas Sports, through its acquisition of the Lotto brand license, is poised for significant growth in the sportswear market across India, South Asia, and Australia. The startup’s focus on diverse product offerings, innovative designs, and a vertically integrated supply chain underscores its commitment to meeting consumer preferences. With strategic investments in manufacturing, design, and distribution, Agilitas aims to establish a unique position leveraging Lotto’s brand reputation. This partnership with WHP Global signifies a new chapter for both brands, promising enhanced market presence and future expansion opportunities in key global markets.