Reliance, helmed by India’s wealthiest individual, Mukesh Ambani, has been strategically investing in media and entertainment. Through its media arm, Network18, Reliance holds sway over Viacom18, boasting a portfolio of coveted TV channels like Colors, MTV, Nickelodeon, and Comedy Central, along with the streaming platform Voot. Moreover, its telecom arm, Reliance Jio, with over 400 million subscribers, lays the groundwork for a robust digital ecosystem.
Yet, Reliance faces challenges like burgeoning content costs and regulatory uncertainties. Crucially, it lacks the premium global content and brands vital for capturing urban and affluent Indian audiences.