Uber eats targets small Indian towns to increase their sales orders.

Key Highlights

To boost up their sales, the company is now targeting working youngsters in Metros as well as joint families in smaller Indian towns.

The Asia Pacific countries order more from Uber eats than any other region in the world currently.

India is also the fastest-growing market for the company as stated by Jason Droege, the Global head, Uber eats.

The online food delivery market in India is growing at an accelerated pace. However, Uber eats is yet to crave a significant niche for itself in the same. To boost up their sales, the company is now targeting working youngsters in Metros as well as joint families in smaller Indian towns. The company expects to increase the size of its footprint soon.

Uber eats was launched in India in 2017. There were talks that Swiggy might buy out its business recently, however, nothing came of it. Finally, Uber eats is getting adopted by more and more people in India.

Raj Beri, the head of Uber eats- the Asia Pacific said that finally, the company is getting multiple order combinations in a go in the country. These orders are regular and not just limited to special occasions, festivals or Friday nights.

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There was a report earlier this year that said that the elderly population in Japan was the reason for the success of Uber eats in Japan.

Beri also added that Uber eats’ growth in India wasn’t confined to any specific age demographic but leaned towards the collective online food services adoption.

The Asia Pacific countries order more from Uber eats than any other region in the world currently. The reason for this is the large variety of local cuisines available on the platform. Currently, more than 1.5 million cuisines are available on Uber eats in the APAC region.

Beri declined to reveal the revenue and market share of Uber eats in India, but he did say that shares in both are growing significantly.

After it was launched, Uber eats grew 50% in the first year of its launch. India is also the fastest-growing market for the company as stated by Jason Droege, the Global head, Uber eats.

The online food delivery app is currently online in over 38 cities in India. It was launched much later than its rivals, Swiggy and Zomato in India and is facing some issues in establishing itself in the cash guzzling online food delivery sector in the country.

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The company has gone ahead to introduce some features that are exclusive to the Indian market. These features include Veg only recommendations as well as pay by cash option.

Uber eats also focuses on communicating better with its customers. Storytelling, content and transparency about where your food is coming from are highly important to the company. All this enables proper communication amongst, the customers and restaurant partners.

The safety of their customer’s data is also primitive to the company. It employees advanced technologies like Machine learning and Artificial intelligence to safeguard their data. The company said that they would never expose the private data of their customers outside context. They want their users to understand the working of the company and benefit from the same.

Uber eats is also working on implementing augmented reality (AR) and virtual reality (VR) and to enhance the customer experience in the near future.     

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