Brand was started by three people named Ankit, Anshuman, and Mohit. They presented their brand on Shark Tank India. The judges asked them questions about their sales and what they were looking for on the show. Mohit showed the products to the judges and asked if they would be interested in using them. One of the judges, Aman, gave not-so-nice feedback. Another judge, Anupam, got very angry and questioned if the brand was worth leaving their jobs for. The founders asked for Rs 30 lakhs in exchange for 50% ownership, valuing the company at Rs 6 crores. Anupam Mittal was particularly upset about the brand’s name, “2Ballz.” He thought it was inappropriate. As they tried to explain their brand further, Anupam commented that the name was obscene, making them question the approach of attracting customers. Another judge, Vineeta, also agreed that the name was too bold and might discourage customers from buying the products.
Furthermore, Vineeta stated that their company currently only has 1000 customers. In contrast, Aman argued that the issue they are attempting to address is not a problem that men face today. During the episode, Anupam accused the company of copying a random foreign brand, as reported by TOI.