The idea for Tiggle came about in 2019 when Anuva, who was working as a content creator, had a craving for delicious and affordable hot chocolate. Anuva started experimenting with recipes and decided to test the market by selling hot chocolate on the streets of Delhi. This initial trial was a success, with Anuva selling out 30 cups a day.
After the initial street-side sales, Anuva collaborated with kiosks but was only able to sell 30-40 cups a day. The COVID-19 pandemic then shut down the business completely, leading Anuva to use the lockdown period to refine the product. In November 2020, Tiggle launched online and has since grown rapidly, now delivering over 5 million cups of hot chocolate.