In the March quarter, Nuvama noted that there was a restrained increase in paid suppliers for the company, while there was still a considerable turnover of new customers in the ‘silver’ package.
It’s worth mentioning that IndiaMART provides four packages for suppliers – silver, gold, platinum, and diamond. These packages vary in price from INR 1.1 Lakh to INR 6.5 Lakh per year, with the silver option being the most affordable.
The subdued flow of paying customers has affected the startup’s knack for persuading subscribers to upgrade, shifting them from the silver package to higher tiers. Consequently, this has put a dent in the total earnings, according to Nuvama’s observations.
“Though we commend the company’s solid standing and expertise in the B2B ecommerce sector, we foresee that increased churn would limit the number of new subscribers, ultimately affecting revenue growth,” remarked the brokerage.