In the realm of senior care, it faces competition from names such as SeniorWorld, Emoha, GenWise, 60Plus India, Alserv, ElderAid Wellness, and GoodFellows. Investors have been increasingly drawn to the senior care sector lately.
For example, just earlier this week, the senior care app Khyaal secured seed funding of $4.2 million (INR 34.8 crore), with contributions from 62Ventures, SVQuad, and Inventus Capital. Last October, the eldercare platform Age Care Labs raised $11 million in a pre-Series B funding round, with backing from Zerodha’s investment arm Rainmatter Capital and Gruhas, a fintech unicorn.
KITES Senior Care, a Bengaluru-based provider of specialized senior care, has received an impressive INR 45 Crore (approximately $5.4 Million) in Series A funding from the revered Manipal Education and Medical Group (MEMG) family office fund, led by Ranjan Pai. Additionally, they are raising an extra INR 20 Crore (about $2.5 Million) in debt to expand their reach across Southern regions and triple their bed capacity from 340 to 1,000. With a variety of elderly care services and plans for ‘senior living’, KITES aims to solidify its position as a leader in geriatric care. This funding follows KITES’ earlier success in securing $2 million in pre-Series A funding.