Home interior materials startup Gravity raises $15 million led by 3one4 Capital, Info Edge Ventures

Home interiors startup Gravity has raised $15 million from 3one4 Capital and Info Edge Ventures to expand its technology, distribution, and new categories.

Related: Enterprise AI startup Ema raises $77 million in Series B funding led by Creaegis

Gravity, a home interiors startup, has secured $15 million (roughly ₹143 crore) through a mix of equity and debt funding. The funding round was co-led by 3one4 Capital and Info Edge Ventures. Alteria Capital, Genesia Ventures, and a group of angel investors took part as well.

Established by Saurabh Jain and Lalit Mittal, both former Livspace executives, Gravity is developing a full-stack platform for India’s interior materials ecosystem. The company seeks to make sourcing easier for designers, architects, modular showrooms, and design-and-build studios.

Gravity centers on the materials and supply infrastructure that support home interior projects. Currently, the company concentrates on kitchen and wardrobe categories. It unites specialist businesses through a shared foundation of technology, distribution, procurement, key-account management, and operational infrastructure.

Making Interior Material Sourcing Easier

Interior designers and studios frequently collaborate with various dealers, distributors, and suppliers for specific categories. Because this process is fragmented, sourcing can be time-consuming and hard to manage.

Gravity seeks to solve this problem with a unified platform. Its technology and operating infrastructure can assist professional buyers in enhancing pricing visibility, product availability, and fulfilment.

Constructing a Full-Stack Platform

Gravity’s ambition goes beyond simply being another marketplace. Rather, the company is creating a unified operating platform that links specialist businesses with professional interior buyers.

This strategy enables Gravity to merge physical supply capabilities with technology and distribution. Consequently, designers and studios gain access to a more efficient sourcing experience.

Gravity was established by Saurabh Jain and Lalit Mittal, both of whom had earlier occupied senior leadership positions at Livspace.

At Livspace, Jain held the role of CEO, India, whereas Mittal was the Chief Business Officer, India. Jain was instrumental in growing Livspace to an annualised revenue run rate of roughly ₹1,500 crore, and Mittal drove its expansion into 30 cities. 

Thanks to their background in the home interiors sector, Gravity possesses solid domain expertise as it strives to modernise the materials supply chain.

The new capital is intended to back multiple aspects of Gravity’s expansion strategy.

Enhancing Technology

Gravity intends to put money into its technology infrastructure. Improved technology can enhance inventory visibility, order management, customer service, and operational efficiency.

Enhancing technology means the approaches and policies applied to upgrade structural engineering capabilities, national science infrastructure, or digital innovation systems.

Broadening Distribution

The company will additionally reinforce its distribution and key-account infrastructure. This growth can enable Gravity to serve more professional customers while enhancing fulfilment in various markets.

Broadening distribution involves extending the reach and availability of your products or services by expanding your network of partners, retailers, or infrastructure.

Moving Into New Categories

Gravity intends to grow past kitchens and wardrobes, moving into a number of neighboring categories. These consist of:

• Doors and windows
• Lighting
• Wall surfaces
• Home automation
• Architectural hardware

The company aims to leverage its current customer relationships and common operating infrastructure to move into these categories.

India’s home interiors sector offers a substantial opportunity for businesses driven by technology. As per 3one4 Capital, the market for design-specified materials is worth roughly ₹1.5 lakh crore, whereas the wider home interiors market is estimated at about ₹3.5 lakh crore. 

With a growing number of homeowners and businesses depending on professional designers and design-and-build firms, these experts are playing an increasingly influential role in material selection and procurement.

Yet the supply side continues to be fragmented. Hence, businesses capable of making sourcing more efficient could have considerable space to expand.

Gravity seeks to unite several key capabilities within a single operating system.

Enhanced Pricing Transparency

A single unified platform can give professional buyers more insight into product pricing. This can simplify procurement and help enable smarter purchasing decisions.

Enhanced pricing transparency provides businesses with a real-time, unified picture of internal costs, indirect incentives, and competitor market movements in order to safeguard profit margins.

Enhanced Product Availability

Dependable availability continues to be crucial for interior projects, as delays in materials can impact project schedules. Gravity’s technology and distribution network are designed to enhance product availability and fulfilment.

Enhanced product availability refers to keeping items consistently stocked and available for customers to purchase, whether they are shopping online or in a physical store.

Simplified Procurement

Rather than dealing with various suppliers one by one, designers and studios may be able to obtain several material categories via a single shared platform.

This method can cut down on procurement complexity and let professionals devote more attention to design and customer delivery.

Streamlined procurement refers to the practice of simplifying, standardizing, and digitizing the purchasing lifecycle in order to lower costs, eliminate bottlenecks, and boost operational efficiency.

The involvement of well-established investors underscores the rising interest in India’s interior materials sector. The round was co-led by 3one4 Capital and Info Edge Ventures, with Alteria Capital, Genesia Ventures, and angel investors also taking part.

For Gravity, this funding offers financial backing to grow its technology, distribution network, category portfolio, and brand capabilities.

Thanks to its most recent funding, Gravity is well placed to broaden its footprint within India’s home interiors ecosystem. The company intends to extend beyond its original focus on kitchens and wardrobes by moving into other categories of interior materials.

Over the long term, it aims to establish a shared operating infrastructure capable of supporting a wider spectrum of professional interior businesses.

Should Gravity manage to scale this model successfully, it could contribute to a more organised, technology-driven materials ecosystem for India’s interior design industry.

Gravity’s $15 million funding round represents a significant milestone for the home interior materials startup. Backed by 3one4 Capital and Info Edge Ventures, this investment will enable the company to bolster its technology and distribution infrastructure as well as expand into new categories.

With seasoned founders, an expanding market opportunity, and a commitment to streamlining fragmented sourcing, Gravity seeks to establish a more robust operating platform for India’s interior materials sector. As the company grows into doors, windows, lighting, wall surfaces, and other segments, its next phase could be instrumental in shaping the future of India’s home interiors supply chain.