RentoMojo Rebrands Its Parent Company Ahead of Planned IPO

RentoMojo Rebrands Its Parent Company Ahead of Planned IPO

Three points you will get to know in this article:

1. The proposal to change the registered entity’s name from Edunetwork Private Limited to Rentomojo Private Limited has been approved by the board of RentoMojo.
2. As RentoMojo is ready for its next stage of expansion, the choice was made to match its corporate branding with its consumer-facing brand.
3. The name change coincides with RentoMojo’s desire to become public. Investment bankers IIFL and Motilal Oswal have been chosen by the startup to lead its IPO plans thus far.

Parent Company Rebrands Ahead of IPO

The board of the soon-to-be initial public offering (IPO) furniture rental company RentoMojo has approved a change to the registered entity’s name from Edunetwork Private Limited to RentoMojo Private Limited.

As it gets ready for its next stage of expansion, RentoMojo decided to match its corporate branding with its consumer-facing brand, the business said in a statement.

It stated that the previous entity name, Edunetwerk, was derived from the initial edtech business venture of creator Geetansh Bamania, which changed to Rentomojo in 2014.

RentoMojo's IPO, About RentoMojo, Its Competitors, Financials

The name change coincides with RentoMojo’s desire to become public.  Investment bankers IIFL and Motilal Oswal have been chosen by the startup to lead its IPO plans thus far.  In the fiscal year FY27, it plans to go public.

RentoMojo, which was founded in 2014 by Bamania and Ajay Nain, leases furnishings, appliances, and other items through its website and app.

It asserts that it has more than 2.2 lakh active subscribers and has shipped more than 7.5 lakh items to its clients.  The 10-year-old direct-to-consumer business has 65 physical locations in 22 Indian cities.

Its competitors include, among others, Furlenco, Rentickle, and Cityfurnish.  About INR 400 Cr has been raised by Rentomojo thus far from investors such as Accel, Chiratae Ventures, and Bain Capital.

In terms of finances, RentoMojo became profitable in FY23 and has been able to increase its earnings in subsequent fiscal years.  Compared to the INR 22 Cr profit it declared in the previous fiscal year, Rentomojo’s net profit in FY25 was INR 40 Cr, an 82% increase.  Its operating revenue increased from INR 193 Cr in FY24 to INR 270 Cr, a 40% increase.

Future Growth Strategy

Expanding into new locations, adding new product categories to increase ARPU and wallet share, and increasing furniture and appliance procurement to accommodate a rising subscriber base are the three main areas that RentoMojo is concentrating on as it looks to the future.

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