Foodtech major Swiggy has chosen to stop Pyng, its marketplace for professional services, by the end of this month.  The corporation made the change about six months after releasing the Pyng app.

Pyng explained the decision to shut down the platform by the end of October by pointing to unit economics issues in an email sent to the company’s sellers.

Even though user comments and engagement were high, the business model wasn’t sustainable in its current state.  We made this choice because we couldn’t sustain the balance between long-term customer retention and customer acquisition costs,” the statement read.

In order to give the sellers time to conclude existing discussions, the Pyng team informed them via email that the platform will be operational until October 31.

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While the app was initially available to customers in April, Swiggy began onboarding professionals to its professional services marketplace sector in January.

Among other professionals, the app linked users with financial advisors, astrologers, health and wellness specialists, and specialists in travel and education.  Over 10,000 people downloaded it from the Google Playstore.

Pyng’s release was a part of Swiggy’s product launch campaign this year, which also included the release of the economical meal delivery service app Toing, the travel and concierge service provider Crew, the 99 Store category on the Swiggy app for budget-conscious customers, and the 10-minute food delivery app SNACC.

But throughout the past year, the business has also discontinued a number of its offerings.  Swiggy suspended Swiggy Genie, its platform for hyperlocal delivery services, in May.  The business closed its SaaS platform Minis in July, allowing D2C brands to open a small shop on the Swiggy platform.

The changes coincide with Swiggy’s efforts to boost sales and curb its soaring losses in the face of growing competition in the rapid commerce market, where it faces up against Zepto and Blinkit, both owned by Eternal.  The level of competition has further escalated with the arrival of new firms like Flipkart Minutes and Amazon.

Instamart, Swiggy’s quick commerce division, made significant investments in the growth of its dark stores in order to gain a larger market share in the industry.  Swiggy’s net loss increased 96% YoY to INR 1,197 Cr during the quarter, despite the fact that its operating income increased 54% to INR 4,961 Cr in Q1 FY26 from INR 3,222 Cr in the same period last year.

Swiggy declared last month that it would split out Instamart into a distinct step-down business.

Swiggy’s stock concluded the trading session on the BSE 1.54% higher, at INR 449.4 a share.