Famous Indian Startups Wished New Year 2026 with Creativity

2026 is a new year full with hope, aspirations, and changing consumer attitudes. For brands, it’s a potent emotional time when consumers are more receptive to change—trying new goods, developing new routines, and identifying with companies that embody development, purpose, and advancement.

Indian entrepreneurs take advantage of New Year’s 2026 by creating advertisements centered around self-improvement and new beginnings. Startups deploy resolution-driven deals, relatable content, and brief, powerful social media ads that connect with consumers’ objectives for the upcoming year, ranging from fitness and finance to edtech and D2C brands.

Here’s a list of Indian Startups who utilized the occasion of New Year 2026 to their marketing advantage:

Ola Electric used the New Year 2026 to promote the idea of ‘Electric’ whilst pushing their vehicles. Their Instagram reel mentioned various 2026 Resolutions for audiences. One of the resolutions was to ‘Say goodbye to petrol bills.’

Swiggy posted a number of Indian sweets with colorful graphics on Instagram on New Year 2026. Swiggy’s post captioned in Hindi ‘Naye Saal ki Mithai Bhej Di Hai, Kha Lena, Happy New Year.’

Nykaa, on New Year 2026, brought humour to their marketing. They posted a hilarious cat meme with a satisfying expression. Caption goes like ‘How it feels after you’ve taken an everything shower, gotten a new haircut and stocked up on all your skincare and makeup for 2026 from Nykaa.’

Tata 1mg shared a promotional graphic on New Year 2026. The graphic mentioned ‘2026 order receipt’ where the total bill was ‘0’ while the items were preventive care, trusted quality, professional expertise, etc. A thoughtful post while showcasing the value of the company.

On New Year 2026, Zepto organized a New Year Party in collaboration with ‘café by Zepto’ and posted a happening Instagram Reel to promote their event. The reel showcased many people enjoying and winning prizes.

Rapido recreated the funny Whatsapp status on New Year 2026. They took the help of their partners and showcased many Rapido autos with drivers acting funnily.

Slice bank on New Year 2026 ran an online contest around ‘Manifestations in 2026’. They asked audiences to ‘Drop your craziest new year resolutions in the comments along with your ID and 5 of you stand a chance to win Rs 10K.’